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The Role Of The Top Management Team In Orchestrating Big Data Analytics For Competitive Advantage, Sujatha Rayburn
The Role Of The Top Management Team In Orchestrating Big Data Analytics For Competitive Advantage, Sujatha Rayburn
Theses and Dissertations
In today's big data era, the recognition of big data analytics (BDA) as a competitive differentiator is making companies invest heavily in its potential. However, for most companies, this requires a significant transformation that needs to be led from the top. Thus, the top management team's (TMT) managerial resources will be key to how BDA resources and existing BDA ordinary capabilities are further orchestrated as dynamic capabilities. This study grounded in the Upper Echelons theory, the Dynamic Managerial Capabilities (DMC), and Resource Orchestration frameworks sought to understand the impact of the managerial resources of cognition, human and social capital on …
Does Organizational Culture Serve As An Antecedent To The Dynamic Capability Of An Automated Customer Relationship System As An Example Of A Big Data Analytics Program In A Firm? A Case Study, Franklin Gregory Spencer
Does Organizational Culture Serve As An Antecedent To The Dynamic Capability Of An Automated Customer Relationship System As An Example Of A Big Data Analytics Program In A Firm? A Case Study, Franklin Gregory Spencer
Theses and Dissertations
This study seeks to determine if and how organizational culture can be an antecedent to the formation and exploitation of a dynamic capability at the firm level. This proposed study method is a holistic single case study of a privately owned multi-state regional independent insurance agency to determine the relationship between organizational culture and the dynamic capability of an automated customer relationship management system (ACRMS). The theoretical framework used in this study is dynamic capabilities developed by Teece, Pisano and Shuen (1997) and further modified and refined by Teece (2014). This framework is based on the premise of the ability …