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Presentation: Project Valuation Using Real Options: A Practitioner's Guide, Dimitrios V. Siskos
Presentation: Project Valuation Using Real Options: A Practitioner's Guide, Dimitrios V. Siskos
Publications
Dr. Dimitrios was Guest Speaker in the Master's degree class “Logistics” taught by Professor Dr. Dimitrios Emiris. The presentation was based on the book "Project Valuation Using Real Options" by Dr. Prasad Kodukula and Chandra Papudesu.
Customer Relationship Management: A Theoretical Overview And The High Cost Of Failure (A Case Study), Tamilla Curtis, Donald Barrere, Tom Griffin
Customer Relationship Management: A Theoretical Overview And The High Cost Of Failure (A Case Study), Tamilla Curtis, Donald Barrere, Tom Griffin
Publications
Despite the significant benefits offered by the customer relationship management (CRM) strategy together with advanced technology, there is still a high rate of companies who fail to see results promised by CRM in order to achieve a competitive advantage. A review of the empirical literature together with the case study of the CRM implementation within a midsize financial firm will result in deeper understanding of current CRM practices that could contribute to better planning, selection, and implementation of customer relationship management programs.