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Full-Text Articles in Business
How Industrial Distributors View Distributor-Supplier Partnership Arrangements, W. Benoy Joseph, John T. Gardner, Sharon Thach, Frances Vernon
How Industrial Distributors View Distributor-Supplier Partnership Arrangements, W. Benoy Joseph, John T. Gardner, Sharon Thach, Frances Vernon
Marketing
This nationwide survey reports distributors' perspectives of their relationship with a core supplier. The survey reports on elements of partnership, expectations, outcomes, and satisfaction relating to the relationship's position on a continuum between arm's length and close partnership styles.