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Full-Text Articles in Business
Awareness Of Global Warming And Car Purchasing Behavior In Singapore, Chika Nakayama
Awareness Of Global Warming And Car Purchasing Behavior In Singapore, Chika Nakayama
Theses Digitization Project
The purpose of this study was to determine consumers' attitudes toward and perceptions of global warming and hybrid cars and examine the car purchasing behavior in Singapore. The benefits of the study will provide marketers with insight of consumers' demand for cars in Singapore. Findings will help automakers develop more effective, consumer-oriented advertising plans for cars in Asia as Singapore consists of diverse Asian ethnic backgrounds- Chinese, Indian, and Malaysain.
The Different Perceptions Toward Hybrid Vehicles Between United States And China, Jim Chang Chun-Hsiung
The Different Perceptions Toward Hybrid Vehicles Between United States And China, Jim Chang Chun-Hsiung
Theses Digitization Project
The purpose of this study was to determine Chinese and U.S. consumers' attitudes and perceptions toward hybrid cars and the likelihood of purchasing one in the future.