Business Commons^™

Human Vs Machine: Hyper-Realistic Avatars And Their Efficacy As A Communication Channel, Jill S. Schiefelbein

USF Tampa Graduate Theses and Dissertations

Hyper-realistic avatars (HRAs), a form of synthetic media, are custom-created digital embodiments of a human, created by capturing and combining that person’s video and vocal likeness. This is the first known study of the efficacy of videos delivered by hyper-realistic avatars as a communication channel in comparison to videos delivered by their human counterparts. An experiment testing how information retention, engagement, and trust vary between viewers of videos delivered by a real human, videos delivered by the HRA representing that same human, and videos delivered by the HRA that discloses to viewers that it is a hyper-realistic avatar is presented. …

Artificial Intelligence Superteams & Augmentation Strategies: Increasing Performance Of High-Functioning Virtual Team Members Via Human Machine Teaming Enhancements, Eric Lawrence Demirjian

Theses and Dissertations

Artificial intelligence (AI) can impact future workforce business operations in extraordinary ways through human-machine teaming. A human-machine teaming revolution will unleash enormous change upon businesses by merging humans and AI. For years, scholars and mainstream thought leaders have argued that firms must embrace AI and human-machine teaming to advance employee performance and deliver a high-performance, cost-effective, comprehensive business strategy (Raisamo, Rakkolainen, Majaranta, Salminen, Rantala, & Farooq, 2019). The era of human inadequacy, human-only teams, and human performance ceilings is disappearing as AI rapidly augments work and teams (Ashley & Sahota, 2019). AI augmentation and human-machine teaming will drive tomorrow’s blended …

A Delphi Study Of Possible, Probable, And Desirable Futures At 4-Year U.S. Higher Education Institutions By 2035, Mary Cutia-Pluff

Dissertations

Purpose: The purpose of this study was to identify and describe educational changes at 4-year higher education institutions that are possible and probable by 2035 as perceived by a panel of experts. Additionally, the purpose was to determine the level of desirability of educational changes identified as probable by a panel of experts. Finally, the purpose was to describe actions necessary to promote the desirable educational changes by 2035 as perceived by the panel of experts.

Methodology: The Delphi method was used to survey 17 higher education experts from diverse disciplines. Four survey rounds gathered qualitative and quantitative data regarding …

Consumers’ Responses To New Technologies In The Marketplace, Umair Usman

Theses and Dissertations--Marketing and Supply Chain

Chapter 1. This research examines whether the use of blockchain technology to back a brand’s claims (i.e., blockchain augmented claims) influences consumer preference for sustainable products. Consumers are demanding higher levels of transparency from brands and are also showing keen interest in consuming sustainable products, which includes products that promote social, environmental and economic sustainability. Recent advancement in digital technology, specifically blockchain, is offering an opportunity for brands to meet both these consumer demands. In five laboratory studies, I demonstrate that blockchain augmented claims, as compared to traditional industry practices (i.e., use of third-party labels and brand’s self-made claims), increases …