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Full-Text Articles in Business
A Strategic Audit Of Google, Timothy Knaak
A Strategic Audit Of Google, Timothy Knaak
Honors Theses
Google is the premier tech company. One of the largest, most successful companies on the planet, Google derives the overwhelming majority of its revenue from Google AdWords to the tune of $136 billion last year. The following is an analysis of Google’s strengths, competition, and place in the market and society. Although Google needs no help dominating the ads industry — and thus no suggestion has been provided — should the digital ads industry falter, Google faces an existential threat. To counter this, various strategies to diversify Google’s sources of income, all of which leverage Google’s existing assets and competencies …
Ibm Cloud Strategic Audit, Jack C. Johnson
Ibm Cloud Strategic Audit, Jack C. Johnson
Honors Theses
An examination of IBM Cloud's strategy and history and a recommendation for what to do moving forward.
A Strategic Audit Of Microsoft Azure, Lee Fitchett
A Strategic Audit Of Microsoft Azure, Lee Fitchett
Honors Theses
This paper looks at Microsoft Azure's current strategies and proposes possible options for the future. It looks at several competitors and explores how Azure will affect and react to Microsoft’s vision.