Business Commons^™

Research On Rejuvenation Strategies Of Traditional Apparel Brands, Ziming Yang

Dissertations and Theses Collection (Open Access)

This paper discusses the brand rejuvenation of traditional apparel companies, focusing on whether brand rejuvenation affects brand preference and purchasing behavior, and how to effectively implement brand rejuvenation strategies. In theory, it constructs a brand rejuvenation measurement model and explores the impact of brand rejuvenation on brand equity, as well as the relationship between brand rejuvenation, brand preference and brand equity. In practice, this paper takes Cabbeen as an example to conduct a case study to analyze the implementation process, influencing factors and implementation effects of Cabbeen's brand rejuvenation strategy.

Qualitative and quantitative research methods, specifically the case study and …

The Impact Of Vr-Based Service Innovation On Brand Equity, Pan Cheung

Dissertations and Theses Collection (Open Access)

The increasingly fierce competition in the service market have made service innovation a focal point of continuous attention and exploration in both academic and industry. The development of VR technology has provided new options for enterprises to innovate in services. However, employing VR technology for service innovation requires a certain level of cost investment and entails risks. Moreover, how using VR technology for service innovation will impact consumer cognition and behavior, and how this cognition will affect brand equity, remains unknown. These uncertainties hinder the application and development of VR technology in the service sector. Therefore, clearly understanding the benefits …

Can Organizational Focus On Responsible Ai Lead To Improved Ai Adoption By Employees?, Seema Chokshi

Dissertations and Theses Collection (Open Access)

The duality inherent in Artificial Intelligence technology entails that while AI has the potential to bring about transformative benefits to organizations, unintended consequences of AI applications could lead to biased and discriminatory outcomes, which could have negative consequences for the organization and society in general. Concerns about such unintended consequences are an impediment to AI adoption where unwilling employees and practitioners often fear ethical breaches, thereby, negatively impacting their engagement with AI driven applications. In response to these concerns various organizations and regulatory bodies have developed governing frameworks broadly known as Responsible AI standards, that set guidelines to design, …

The Relationship Between Medical Equipment Management Outsourcing And Performance, Sheng Bian

Dissertations and Theses Collection (Open Access)

Medical equipment, as a core component of a hospital’s fixed assets, provides essential support and assurance for the hospital to deliver medical services and enhance competitiveness. The operation of public hospitals in China is a top priority for deepening medical reforms. As hospitals transition from focusing on revenue to centering on costs, comprehensive management of medical equipment becomes a critical aspect of hospital operation management. In the scenario of utilizing the management service outsourcing mode for comprehensive management of medical equipment, equipment performance naturally becomes a topic of special interest in the industry.

Given this, this study aims to investigate …

How Does The Pace Of Digital Transformation Affect Team Viability And Performance? — The Role Of Adaptive Response, Jing Tian

Dissertations and Theses Collection (Open Access)

The national strategy of “Digital China” implemented in 2021 has catalyzed efforts to bolster the digital ecosystem across industries. With pervasive claims of digital transformation and upgrading by nearly all enterprises, digital technology permeates various sectors. This study explores, from the perspective of working teams—the smallest unit within enterprise production organizations—how the pace of digital transformation influences team viability and performance. It investigates the transmission mechanism of this effect and identifies influencing factors.

Drawing from extant research on the impact of digital technology on organizations, trends in organizational change, and psychological research on team behavior, this study establishes a theoretical …

Research On The Innovation And Development Of China’S Hydrogen Fuel Cell Vehicle Industry, Xinhua Yu

Dissertations and Theses Collection (Open Access)

China's commitment to achieving "carbon peaking and carbon neutrality" has made the transition from conventional energy sources such as coal, oil, and natural gas to renewable energy sources such as solar, wind, and hydrogen an unavoidable trend. In this regard, the integration of new energy technologies into the automobile and transportation sectors has significantly impacted consumers' lifestyles and has emerged as a key focus for major investment institutions. Lithium-ion batteries, known for their advanced technology, cost-effectiveness, and safety, are the leading choice for use in passenger vehicles, gradually replacing conventional fossil fuel sources. This shift is also contributing to the …

Exploring Divestitures: Studies On Motivation Factors And Tools, Yun Qiao

Dissertations and Theses Collection (Open Access)

This paper explores the phenomenon of 'big company disease' commonly experienced by large companies as they expand. In Western markets, companies are more inclined to respond to the financial market by undergoing divestitures to address this issue. Divestitures simplify the company's structure, making it easier for investors to understand its value. Consequently, this facilitates companies in acquiring more capital resources and provides strong incentives for management. However, in emerging markets, divestitures are less likely due to a less developed financial market and the advantages associated with maintaining a large size and control.

The first study focuses on how listed companies …

Diversification Strategies And Corporate Financial Distress: The Impact Of Monetary Tightening And Ipo Timing, Yingcen Zhang

Dissertations and Theses Collection (Open Access)

Diversification as a strategic objective has become increasingly pursued by many enterprises. However, whether diversification truly brings robust business operations and risk dispersion effects remains a focal point of attention in both academic and practical realms. This study, grounded in Chinese practice, empirically examines the relationship between corporate diversification and financial distress and further discusses the interactive impact of monetary policy tightening and diversification on corporate financial distress.

Empirical analysis results indicate a positive correlation between corporate diversification and financial distress in China. This finding suggests that diversification may not always confer the advantage of risk dispersion to enterprises; it …

Impacts Of The E-Centralized Procurement Platforms On Business Operations - Based On A Study Of Hebei Construction Group, Baozhong Li

Dissertations and Theses Collection (Open Access)

Thanks to the rapid development of Internet technology, enterprises make an important innovation and they launch e-centralized procurement platforms in procurement activities. Taking Hebei Construction Group for a case study, this paper aims to explore the impact of E-Centralized Procurement Platforms on business operations, and comprehensively evaluates the impact of E-Centralized Procurement Platforms on enterprises’ performance by means of theoretical review, case study, empirical research, and questionnaire.

Chapter 1 firstly presents the problems of this paper and introduces the background and significance of the selected topic. Hebei Construction Group is primarily engaged in the construction industry, so this paper is …

The Effects Of Leader Member Exchange Differentiation On Task Performance And Organizational Citizenship Behaviors, Junhui Gan

Dissertations and Theses Collection (Open Access)

This study delves into the intricate dynamics of Leader-Member Exchange (LMX) within working teams, with a specific focus on Leader-Member Exchange Differentiation (LMXD) and its subsequent impact on task performance and Organizational Citizenship Behaviors (OCB). Utilizing a comprehensive, multisource dataset comprising 394 employees across 120 store teams in three furnishing shopping malls in Zhejiang Province, China, this research employs a two-wave data collection methodology to examine the proposed theoretical model.

Contrary to prevailing assumptions in the LMX literature, this study reveals that LMXD does not significantly influence anticipated team conflict, nor does it exert indirect effects on task performance and …

Research On The Industrial Chain Network-Driven Innovation Model Of China's Audio-Visual Industry Park, Yang Chen

Dissertations and Theses Collection (Open Access)

This dissertation explores the model through which Chinese audio-visual industry parks drive innovation leveraging industrial chain networks, with Xing Guang Movie and Television Park as the core case study. It also integrates analyses of several other representative Chinese audio-visual industry parks. Based on these case analyses, it identifies critical elements essential for successful innovation within audio-visual industry parks driven by industrial chain networks, thereby providing a realistic foundation for the theoretical framework of the thesis.

Drawing on innovation theory, network theory, industrial chain network theory, and collaborative capability theory, this study abstracts the model driving innovation through industrial chain networks …

Exploring The Operationalization Of Market Sensing In A Higher Education Organization, Ashish Bhardwaj

Dissertations and Theses Collection (Open Access)

Market sensing is a dynamic capability of an organization that enables management to understand the market environment and develop strategic plans that best position the organization to continue to be relevant to the marketplace and sustain an advantaged competitive position. Extant research has explored the difference between ordinary and dynamic capabilities and proposed the role of dynamic capabilities as enabling the configuration and reconfiguration of the organization’s assets in response to or in anticipation of a rapidly evolving market environment, to maintain competitive advantage.

Market sensing dynamic capability has been hypothesized to consist of three key organizational processes – sensing, …

Construction Of Esg Evaluation Index System Of State-Owned Listed Companies: Analysis Based On The Perspective Of Comprehensive Corporate Value, Yiping Sun

Dissertations and Theses Collection (Open Access)

In this paper, I explore the applicability of environmental, social, and governance (ESG) evaluation systems to Chinese state-owned enterprises (SOEs). I assess these ESG evaluation systems in terms of the overall value of Chinese SOEs and point out that these enterprises do not have their own evaluation system. Establishing an ESG system for Chinese SOEs can encourage them to disclose quantifiable indicators, thus objectively demonstrating their comprehensive ESG performance and helping to enhance their overall value. I examine the current ESG evaluation systems in detail and find that there are many problems in applying the main international evaluation systems to …

Essays On Operations Management Problems In Service And Retail Systems, Ruijie Zhang

Dissertations and Theses Collection (Open Access)

Customers' waiting experiences are crucial in service and retail systems, and this thesis investigates their impact in various contexts. In the service system, long waiting time causes customers' no-show behavior, and negative feedback from existing customers, which in turn results in low conversion and loss of revenue for service providers. However, waiting is not always a negative presence. In the online retail system, with the innovation of the sales model, long waiting can earn more time for online retailers to ease the logistics pressure although it may reduce customers' willingness to pay at the same time. Against this backdrop, in …

Essays On New Business Models In Operations, Liling Lu

Dissertations and Theses Collection (Open Access)

This dissertation consists of three essays about problems of managing operations with emerging new business models that are broadly related to anti-counterfeiting, car subscription programs, and on-demand ride-hailing services. In the following three chapters, each studies one type of new business model with opportunities and challenges, and builds analytical models to explore the implications on firms' operational decisions.

Chapter 2 studies the emergence of “super fakes,” and investigates the effectiveness of the new anti-counterfeiting measure — converting counterfeiters to authorized suppliers. We employ a game-theoretic model to examine interactions between a brand-name firm with its home supplier, and a counterfeiter …

Impacts Of Information Channels On Consumer Decision Journey: Evidence From An Experience Durable Goods Industry, Chih-Wei Tsai

Dissertations and Theses Collection (Open Access)

With the emergence of various information technologies, how to reasonably layout in different touch points has become a crucial issue for the company in practice, especially for those experienced durable goods with greater uncertainty and decision complexity. The company seeks to leverage the limited budget to achieve the most efficient marketing strategies, and thus the most effective combination of information channels. On the other hand, consumers could be easily influenced by different information resources in the process of purchase decision-making, and their information search behavior will gradually change with their accumulation of knowledge, experience and distinctive search objectives. Therefore, this …

A Study On The Business Models Of Chinese Video Websites And Its Evolution, Xiaohui Wang

Dissertations and Theses Collection (Open Access)

This dissertation delves into the 20-year developmental history of Chinese video websites, with specific emphasis on major players currently in operation such as iQIYI, Tencent Video, Youku, Bilibili, and Mango TV. It critically analyzes the business model of Chinese video websites from five key dimensions—developmental evolution, market operation, content production, user relationships, and policy relations—providing a comprehensive understanding of the industry’s landscape. Research has shown that the business models of Chinese video websites present not a simple chain relationship but a complex network of relationships. Elements such as capital, market, content, technology, users, and policies dynamically interact and balance each …

The Impact Of Ipo Pricing Model On The Issuing Price: Evidence From China, Shancheng Chen

Dissertations and Theses Collection (Open Access)

IPO pricing effectiveness refers to the deviation between the IPO price in the primary market and the actual trading price in the secondary market at the initial stage of listing. IPO underpricing ratio is the main research index used to investigate the effectiveness of IPO pricing in capital market. The phenomenon of excessive IPO underpricing brings many problems to the development of Chinese capital market. The GEM from the establishment of the initial audit system to the registration system, to the inquiry of the implementation of the new rules, IPO underpricing rate has been gradually controlled. This paper mainly studies …

The Effect Of Psychological Distance On Online Advertising: A Case Study Of Video Enrollment Advertisement Of Colleges, Xian He

Dissertations and Theses Collection (Open Access)

Advertising for enrolment through the Internet has become an important means of enrolment promotion in Chinese universities. However, there is currently no clear research conclusion on how to conduct effective advertising, especially on the selection of factors such as promotion time, promotion platform, and promotion targets. Based on the construal level theory, this study investigated the effects of different types of college enrolment advertising on different new media platforms, using different dimensions of psychological distance corresponding to factors such as promotional time and promotional area. The empirical results show that different advertising types do have significant effect differences on different …

Exploring The Development Of An Agribusiness Ecosystem For Singapore: Lessons From Taiwan, Kuo-Chang Fu

Dissertations and Theses Collection (Open Access)

The COVID-19 pandemic and complex global circumstances have prompted a heightened level of apprehension about food security in Singapore. With a land area of slightly over 700 square kilometers, of which a mere 1% is dedicated to agricultural purposes, Singapore's overall level of food self-sufficiency is less than 10%. Historically, Singapore has relied on imports to address its food deficits. However, due to the pandemic's impact and geopolitical tensions, which have resulted in instability within the global supply chain, Singapore is now compelled to re-evaluate its approach to food security. Consequently, there has been a substantial focus on exploring strategies …

Title Matters: Impacts Of Titles On User Engagement In Short Video Platforms, Hao Chen

Dissertations and Theses Collection (Open Access)

With the increasing popularity of short video marketing in business world, understanding how to engage short video viewers has attracted the attention from both academics and practitioners. Prior studies on short videos mainly focus on how characteristics of users or the attributes of video content affect marketing effectiveness. As a heuristic cue of short video content, the video title is expected to grab viewers’ attention thereby playing an important role in influencing viewers’ attitudes towards the short video consumption. Drawing on signaling theory, I propose that the characteristics of short video titles, such as the length, the sentiment strength, and …

The Impact Of Subordinates’ Proactive Personality On Empowering Leadership, Xin Zhan

Dissertations and Theses Collection (Open Access)

Research has documented numerous benefits of proactive personality for employees’ job outcomes. However, the success of proactive employees largely depends on their leaders’ empowerment. Extant research has focused on the bright side of proactive personality for inducing empowerment, without considering its risks. We thus have an incomplete understanding of the effects of employees’ proactive personality on empowering leadership. I take a balanced perspective on proactive personality and propose that proactive personality has an inverted U-shaped relationship with empowering leadership, such that empowering leadership is highest when proactive personality is at a moderate level. I argue that leader-member exchange (LMX) mediates …

Customer Value, Product Repositioning And Supply Chain Strategy: A Case Of Supply Chain Design For Lansea Corporation, Lei Zhang

Dissertations and Theses Collection (Open Access)

With continuous development of Chinese economy, the incomes of Chinese citizens are constantly increasing, leading to dramatical changes of consumer demand patterns, especially in household electric appliances. The analysis of income and household wealth shows that the proportion of the middle-class population is about 20%-30% of the total population, and this proportion is still increasing. Consequently, it seems that consumption is constantly upgrading. This means, on one hand, part of the consumers still focuses on quality and cost, while on the other hand, part of consumers pays more attention on performance and styles. Therefore, it is critical for the manufacturers …

Ceo Humility And Firm Resilience, Yuehua Shen

Dissertations and Theses Collection (Open Access)

In today’s fast-changing world, firm resilience becomes an important force for firms to survive and develop. This dissertation aims to investigate the relationship between CEO humility and firm resilience, and further tackle the underlying mechanism behind the relationship. Based on upper echelons theory, this dissertation proposes that CEO humility promotes firm resilience, and the positive influence is mediated by stakeholder relationship capability. Moreover, competitive uncertainty and CEO work experience variety positively moderate the connection between CEO humility and stakeholder relationship capability. Using survey data from 119 CEOs in China, this dissertation tests the theoretical hypotheses and offers several implications for …

Reading Between The Lines Of The Second-Hand E-Commerce Business In China: A Study Of Consumer Behaviour Xianyu Second-Hand Platform, Bing Sun

Dissertations and Theses Collection (Open Access)

Second-hand transactions are gradually becoming an indispensable and significant form of the sharing economy; however, there is limited research on consumer behaviour in second-hand markets in an online environment. This dissertation aims to enrich the research in this area by analysing the impact of the characteristics of buyers, sellers, and products in second-hand markets on consumer purchasing intentions and behaviours. The study uses transaction data from Xianyu, China’s largest C2C second-hand trading platform, to investigate the factors that influence consumers’ choices between first-hand and second-hand trading platforms. It was found that consumers have a higher willingness to purchase well-known brands …

A Study On The System Of Influential Factors For High-Quality Development Of Chinese Cultural And Tourism Small Towns: Insights From W Town, Yu Chen

Dissertations and Theses Collection (Open Access)

Under the dual support of the government and market, the number of cultural and tourism small towns in China has increased rapidly in recent years. However, many small towns have encountered problems such as poor performance, disputes over interests, and operational deficiencies during their rapid development. As China's economy gradually enters a phase of high-quality development, how to promote the high-quality development of cultural and tourism small towns has become a concern for experts in the industry and academia. Currently, research on the high-quality development of cultural and tourism small towns in China is relatively fragmented and lacks a comprehensive …

Exploring Diversity And Depth Of Knowledge, Metacognition, And Individual Ambidexterity, Deddi Tedjakumara

Dissertations and Theses Collection (Open Access)

Recent data show that the average lifespan of a company listed in the Standard and Poor's 500 (S&P 500) Index has declined from 32 years in 1965 to 21 years in 2020 (Clark, 2021), and it is estimated that 75% of the companies listed in the S&P 500 today will disappear from the list by 2027 (Hillenbrand, 2019). Organizational theory holds that for a company to be sustainable, it must strike a balance between exploring new possibilities and exploiting old certainties (March, 1991). The ability to manage the tension between exploration and exploitation is important at both organizational and individual …

Study On Visibility Promotion For Regional High-End Hotels Based On The Value Co-Creation Theory, Pingan Luo

Dissertations and Theses Collection (Open Access)

Regional high-end hotels play a great leading role in industry communication, tourism, and consumer culture in the area where they are located. However, regional high-end hotels rely on the area’s industry background and economic development for their survival and operations. Hence, their brand influence seldom spread outside the area. As a result, the limitations of brand awareness have been challenging the rapid development of regional high-end hotels. The existing research has not come to a clear theoretical response to this challenge. To enhance research in this field, this paper grounded on value co-creation theory posed one core question and three …

A Study Of The Impact Of Data Intelligence On Software Delivery Performance, Yongdong Dong

Dissertations and Theses Collection (Open Access)

With the rise of big data and artificial intelligence, data intelligence has gradually become the focus of academia and industry. Data intelligence has two obvious characteristics: big data drive and application scene drive. More and more enterprises extract valuable patterns contained in data with prediction and decision analysis methods and technologies such as large-scale data mining, machine learning and deep learning and use them to improve the management and decision in complex practice, so as to promote changes of new business modes, organizational structures and even business strategies, and improve the operational efficiency of organizations. However, there are few studies …

Humanized Management, Fairness Perception And Health Of Merchant Ecosystem: Driving Mechanisms Of The Digital Age, Zeyong Zhuang

Dissertations and Theses Collection (Open Access)

In the era of digital transformation, the competition among individual enterprises has evolved into competition of business ecosystems, and the merchants in shopping malls have evolved from atomistic competition to ecological competition. Therefore, merchants must ensure the health of business ecosystems to establish competitive advantages. This study uses the survey data of merchants in five shopping malls in Guangzhou to empirically test the mechanism of the effect of humanized management on the health of business ecosystems in the context of digital transformation.

The empirical results show that: 1. Humanized management of shopping malls helps to build trust and loyalty, promote …