Business Commons^™

"Reconstitute": Business Plan Of A Start-Up Art Invsetment Bussiness: Artvest, Jianing Wang

MA Projects

Art is still used as a financial hedge in times of economic uncertainty. According to Artnet’s Financial Art Index, “The art market outperformed the S&P 500 from January 2022 to July 2023, with art returns rising by 4.2% in nominal terms, while the S&P 500 lost 6.6% during the same period.” 1 Although we are currently in a period of uncertainty about the future global economic outlook, the impact of fluctuations in art prices is relatively low. ArtVest will establish against post-pandemic New York in 2024, seamlessly bridging the realms of art and investment. ArtVest recognizes the potential in the …

Present Time Company: A Global Media Entity Dedicated To Documenting, Illustrating, And Expressing Art And Cultural Narratives From The Chinese Standpoint To The World, Yixuan Helen Han

MA Projects

Present Time Company, a trailblazing entity at the convergence of innovative storytelling and diverse art and culture, aims to demystify the art world and make cultural experiences accessible to all. The company strategically blends Eastern and Western art perspectives, excels in dynamic content creation, and leverages social media adeptly in a competitive landscape. Opportunities arise from the burgeoning Asian art market, global interest in diverse cultural narratives, and the
potential for strategic partnerships. The marketing strategy focuses on brand awareness, audience engagement, and community cultivation, seamlessly integrating art into daily life through diverse content and strategic collaborations. The pricing model, …

Canvas Creations Hub, Mengting Yan

MA Projects

This is a business plan about CCH that has not been implemented. With the
rapid development of the Internet in China, e-commerce market has come into the
period of explosive growth after more than ten years of market cultivation. Recently, the amount of APP online shopping in one year has exceeded 40 trillion yuan. In this situation, traditional enterprises are getting involved into e-commerce. This paper studies the situation of the e-commerce market and the art derivatives industry, elaborates the market opportunities, and makes an economic analysis of the operation of art derivatives APPs, which can be used as a …

Business Proposal Of Online Copyright Protection Platform For Digital Assets, Zehui Feng

MA Projects

Copyright protection is crucial for digital art assets as they are easily replicable and distributable in the digital realm. Without proper protection, artists and creators face the risk of unauthorized use, infringement, and loss of control over their work. Copyright protection ensures that artists receive recognition for their creations, have the ability to monetize their work, and maintain control over its usage. The proposed copyright protection platform aims to provide a comprehensive solution for safeguarding digital art assets. Drawing inspiration from successful platforms like Digimarc, Getty Images, and Copyscape, our platform will incorporate advanced technologies such as digital watermarking, extensive …

The Moment Of Beijing, Zhang Yue

MA Projects

After a complete COVID-19 lockdown of three years, most Chinese people crave opportunities to replenish their already waned and suffocated needs in the cultural and artistic realm (21st Century Economy, 2023). Seeking this invaluable time to enhance city influence and cultural image, major metropolises, especially Beijing, actively appeal to various exhibitions, shows, and cultural tourism resorts. The scope is almost unprecedented: cultural tourism, music, art, fine art, creative art, and traditional produce harmoniously integrate and captivate thousands of people. People’s need for art and culture is here, and Beijing is ready to make full strides. It is at this critical …

Bunzi, Non-Profit Contemporary Art Center For Archive And Craftmanship In Abidjan, Ivory Coast., Kinda Ghandour

MA Projects

Growing up in Abidjan, Ivory Coast, I discovered my passion for arts through my fine art teacher. Every two months, she would arrange visits to the Cecile Fakhoury gallery or the Donwhahi foundation. As I walked through these spaces, my imagination and mind expanded. These contemporary art platforms opened doors to me, giving me the opportunity to work in the arts. Cecile Fakhoury has proved that west African art offers great promise and growth since 2013. According to artsy, Aboudia was one of the top 20 selling artists in 2022. The 1-54 art fair, which has existed for 10 years, …

Live-Art: A Business Plan Of A Start-Up For Art Education And Art Collection, Chuzhe Wang

MA Projects

Live-Art is a start-up venture in New York City that combines online and offline art
experiences, which blurs the boundaries between art education and art collection and organically integrates the two fields. Our philosophy is to inspire people to live with art and create their own art kingdom. By strengthening each individual’s engagement in the art world, we aim to improve our users’ art appreciation perception through art education and to encourage them to create an aesthetic atmosphere for their living environment through art collection. Traditionally, education is more focused on non-profit, while art collection is more on commercialized consumption. …

Nomad Gallery, Maria Paula Suárez, Renata Ribeiro

MA Projects

NOMAD Gallery is a flash retailing business model that will seek to attract consumers with discretionary spending power but are unfamiliar with highly curated art experiences. Despite its size, the art market today is not easily accessible to younger generations, as it possesses several structural barriers to access (such as the need to know and develop relationships with Art galleries and curators). NOMAD Gallery’s value proposition is anchored on sharing culture and democratizing the access to art through playful and interactive pop-up galleries that exhibit artists from around the world in different seasonal settings and structured such that it provides …

Artpro 2023 Business Plan For The New Art Project "Artist Ecological Service", Fang Yang

MA Projects

Beijing ArtPro Technology Co., Ltd. (Hereinafter referred to as ArtPro) was
established in November 2019 with a registered capital of 10 million yuan. It is a capital starting form in which Wu Jian, the founder and legal representative, contributes 70% and the other three co founders jointly contribute 30%.
The founder and core management of ArtPro are from the core product teams of
China's leading Internet companies, such as Sogou, Tencent, ByteDance and Artron. With strong Internet genes and domestic leading brand marketing, product design and technology research and development capabilities, ArtPro is a team with superb technology, tacit cooperation, …

Artificial Minds, Lara Bayer

MA Projects

This paper explores the artistic possibilities of artificial intelligence, as well as its ability to act as a creative being through its learned knowledge from the collective consciousness of human beings, whether this learned knowledge can be used by the AI to represent reality, and whether this can be problematic regarding learned biases from the preexisting ones of our own. Looking at the history of how far artificial intelligence has come within the creative artistic realm, examining the technical aspects of how exactly an AI is able to generate original art, and examining four artists that all collaborate with artificially …

Artsino: Art Exhibition In An Immersive Casino Setting, Jiajie Jade Wu

MA Projects

In large cities such as NYC, there are a great number of individuals have good tastes in art. Many of them, such as wall-street bankers and traders, also like to seek risks. They are smart enough not to gamble too much although they still feel excited in the uncertainties. This venture provides an opportunity for artists to showcase their casino theme artworks in an immersive AR casino theme experience. The audiences have an opportunity to view and collect art in a setting that feels like casino, with drinking services, music, and various casino games using playing chips. Potential revenue generation …

Za'a Demi-Fine Jewelry: Cultural Representation Through The Use Of Wearable Crafts, Maria Canedo Gomez Ortigoza

MA Projects

Za'a is an e-commerce demi-fine jewelry brand that gives its wearer the ability to explore, connect and give back to indigenous Latin American cultures. Za'a pieces are made with 14k gold, sterling silver, vermeil (solid gold electroplated silver), and semi-precious gemstones while incorporating traditional craftsmanship; incorporating elements such as woodcarving, embroidery, and painting. What makes Za'a's products unique is that they are designed and fabricated in conjunction with the communities, ensuring fair and ethical practices. This close collaboration turns the pieces into a cultural bridge of communication, an exchange of ideas, and an appreciation between consumers and the indigenous communities. …

The Social Art Club, Beatrice Giuli

MA Projects

The Social Art Club will be a creative hotspot where leisure, art, culture and work come together in one place. The goal of this club is to expand on the idea behind the traditional social club concept. While members will still have access to use the space in whichever ways they prefer, this social club goes beyond. The Club will be a center for art exhibitions, food discovery, music pleasure, and culture renaissance while promoting a multi-sensorial experience and a long lasting communal atmosphere. Recreating the social aspirations of international and luxury clubs such as Soho House, the Social Art …

Fpi Art Initiative: A Romanian Perspective, Through The Looking Glass, Francesca Popescu

MA Projects

The FPI (Francesca Popescu Ife) Art Initiative is a curatorial business that focuses on creating pop-up exhibitions featuring emerging and mid-career artists from countries that are not as widely represented in New York or other major art markets. The foundation of this company is to form partnerships with real estate, hospitality, and public venues to host curated pop-up exhibitions throughout New York City and the Hamptons with future goals to expand nationally. The objective is to showcase artwork within a home environment where individuals and collectors interested in art and design can view and discover new artists exhibited within a …

Ag House Gallery - Business Plan, Madelene Arner

MA Projects

AG House is an art gallery structured as a membership community club, showcasing one aspiring artist per month while bringing together curators, collectors and art interested people in a social setting with the purpose of networking and educating. Today’s art world is intimidating for many, bringing forth insecurities and lack of knowledge when discovering and collecting art. AG House seeks to solve this problem by bringing together people from all areas of the art world, inspiring and educating each other through events, gatherings and programming in a beautiful setting in the heart of downtown Manhattan. By carefully selecting members to …

Megan Stout Design: Design Firm Business Plan, Megan Stout

MA Projects

Megan Stout Design is a full-service interiors firm rooted in delivering artful spaces
with a sense of easygoing elegance — from its architectural heritage to its modern spirit. We focus on high end residential and commercial hospitality projects coupled with art advisory services. We can assist in all aspects of a project from start to finish, including but not limited to consulting with architects and artists, as well as providing a tailor-made approach to finishes, furnishings, and custom drawings. Working within a clear and transparent time frame, we track everything from costs to schedules. We’re conversant in the languages of …

Tailormade : Fine Art Merchandise, Mirabelle Alan

MA Projects

This Master’s Thesis Project proposes a three-year business plan for establishing TAILORMADE, an online platform that develops fine art merchandise through accessible means to combat intellectual property theft from emerging artists. It analyzes how merchandise is used as a method in transforming the ways we create, buy and sell art. It also addresses how fast-fashion stores use their mass-produced merchandise as to copy artworks from emerging artists without consent or compensation. Through this analysis, TAILORMADE proposes a company that sells merchandise made by the artist, for the art lover, and that maintains artistic integrity.

TAILORMADE also taps into an emerging …

Intelligent Art, Lindsay Covington

MA Projects

This proposal outlines the development of software, composed of a network of machine learning algorithms, which aims to eliminate risk associated with investment in Post-War and Contemporary art.

While art funds employ specialists to inform decision-making, there still remains an unsettling level of volatility in the art market, especially in the Contemporary art sector. This program will inform art fund specialists on what to buy and sell based on a variety of factors. These factors, which the program include economic predictors, changes in political climate, art news, celebrity sales and social media trends. Sentiment analysis of articles will be used …

Connecting Art And The Public Through Digital Marketing And Brand Collaboration – Co-Art, A New Art Marketing Agency, Qing Su

MA Projects

Traditional art marketing often focuses on physical exhibitions, in-person networking, and the endorsement of the art world “gatekeepers.” The making of a “star” artist relies not only on the quality of the art itself, but also on how galleries (the art marketers) orchestrate the complex power dynamics in the art industry – critics, curators, institutions, and collectors. This long-lasting mechanism leads to the elitization of the art world and disconnection with the mass public as it targets only a niche number of audiences that might make an influence on an artist’s career, price, and portfolio. COART is an agency that …

Gallery K : Business Plan, Shane Shenghan Kong

MA Projects

This business plan is to open a commercial art gallery in Vancouver, Canada. This business plan will elaborate on the art market in Canada, the art market in Vancouver, the gallery’s key partnerships, activities and resources, the gallery’s revenue streams and cost structures, the value propositions that the gallery offers as well as the potential challenges that the gallery faces. The key statistics from this business plan are gathered from Statistics Canada, ArtVenture’s Canadian Art Market Report 2018, Artsy.net, as well as from conversation with art dealers and gallery directors in Vancouver.

Phoenix Fine Art Business Plan, Ruomu Freda Li

MA Projects

In China, contemporary art market has been growing in both value and size for the past few decades. Today, China remains to be a global industry that is worth more than $50 billion annually. (1) Chinese art market according to a report by ArtNet accounted for 20% of the global total sales in 2017. As a result, the work of the Chinese artists fetching multimillion dollars indicates the significance of the market.(2) This growth in the art market is however attracting the attention of investors and raising the confidence of art collectors. In China, traditional Chinese art has become the …

"Relationship" - An Art Bookstore In Macau, Keer Kang

MA Projects

Mentioned to Macau, most people have the first impression of Macau is the splendid casinos and hotels. Many people think that Macau is just a gambling city. In fact, Macau has a unique culture that is memorable. There are more than 100 ancient architectural relics、20 Western-style churches、40 temples and 20 Museums in the land. As we know, many cities around the world are famous for their unique cultural identity, while Macau is characterized by a blend of multicultural. This business plan is to create and expand the field of commercial art with the background and advantages of Macau's multiculturalism. Therefore, …

Kolkata Biennial Foundation, Aman Bacchawat

MA Projects

The Kolkata Biennial Foundation project is a blueprint to establish a biennial in the city of Kolkata, India. With the proliferation of the biennial format since the 1990’s there are currently 250 active biennials that occur every year. The project is a study of finding the feasibility of the hosting a biennial and various costs and funds required to realize this dream. With the contemporary art infrastructure in India still in its adolescence, the foundation will become the catalyst in improving the current scenario of artistic progression in the country and the region and provide the foundation blocks for the …

Kaya | Project Public Art, Tenzin Lama

MA Projects

KAYA|Project Public Art exhibits public art in public spaces in Kathmandu every two years. Every year we have two special events around the topic of Public Art and Public Sphere. It’s a private foundation initiated by a Kathmandu dweller who understands the ever changing landscape of Kathmandu. On the verge of gentrification, and other political transformation, Kathmandu requires a selfexpression of urbanity and dwelling. This foundation gives agency to the ordinary citizens to define their public sphere in the long run through it’s forum and active advocacy.

Yu Buyu: A Curatorial Studio: A Business Plan 2019-2024, Jing Mei Yu

MA Projects

The paper proposed a five-year business plan for establishing a curatorial studio in Chengdu, China - YU BUYU. It analysed the current statues of contemporary art in Chengdu from different perspectives, for example, in terms of museums, galleries, art fair, and etc. By analysing the situation, the paper identified Chengdu’s area of improvement - to grow the local art ecosystem between museums, galleries, artists and individual collectors by strengthen the connections and relationships between different sectors and increase interactions with wider art community. The paper thus proposed the curatorial studio as an active gathering place to exhibit emerging art, to …

The Aaart Fund, Jill Jongen

MA Projects

Art is no longer only perceived as an “investment of passion”. Rather, art constitutes a viable alternative financial asset class that can be exploited through strategic trading. Due to the lower volatility and lesser correlation with traditional assets, holding art in an investment portfolio offers diversification benefits that will maintain returns while reducing risk. However, acquiring the “right” artworks, that is, the ones that will appreciate in value, can be pricey and risky. Investors can overcome these two challenges through participation in pooled art investments such as THE AAART FUND.

THE AAART FUND, located in New York City, is a …

Business Plan Project, Hejun Xu

MA Projects

The business plan is to build an online trade platform dedicated only to selling ceramic art and design in China, our mission is to provide high quality and modern design of ceramic art to middle - and upper - middle class of the country, and is to also reinvigorate the country’s tradition and culture of aesthetic object appreciating

Kalaheo Art Space, David Hanlon

MA Projects

On Oahu, our local art scene is seeing a renaissance of sorts when it comes to contemporary art practices mixed with local flavor. Kaka’ako area is a great example of this. Kaka’ako and China Town on the island of Oahu are new venues and outlets of contemporary theories and methods of showcasing art and the new generations both social and economic ideologies that have been adapted for island life.

While all of this is happening, there still isn’t a place where creatives on Isle can go to create, collaborate and grow their artistry all in one permanent place. More often …

Mccoll Consulting, Virginia Mccoll

MA Projects

McColl Consulting is a full-service art-consulting firm based in Atlanta, Georgia, which assists individual and corporate clients in the acquisition, disposition, relocation, and management of collections of fine art and other collectible assets.

We believe that art has the ability to influence our daily lives and transform the spaces in which we live and work. Works of art can inspire, create, and communicate values throughout each environment they are placed.

McColl Consulting provides clients with complete assistance in the purchasing, shipping, handling, installing, and storing of objects as well as managing inventory of the entire collection of fine art and …

Royal Uncertainty: An In-Depth Analysis Of The Potential Affects Of Brexit On The U.K. Art Market, Ashley Solmer

MA Projects

The United Kingdom, most notably London, has been known on the international commerce scene as a pivotal trade center for many centuries acting as a stepping stone from Europe to the Western World. Even though the economic importance of London can be dated back to early times, the inherent popularity of its art market only began flourishing in the late eighteenth century, riding on the back of the already established, but restrictive, art epicenter in Paris. The rise and prominence of Paris’ art market from 17^th to 19^th century eventually came to an end at the heels of …