Business Commons^™

Lucky’S Legacy: Determining An Effective Relationship Between Music And Business Management Principles, Jacob Joseph

Honors Projects

The Recognition-Conversation-Reflection (hereafter “RCR”) framework is modeled after popular change management frameworks for accomplishing projects and goals, utilizing concepts found often in business management and strategy. While traditionally these ideas are found in the workplace, they also serve as complex practices that can be used in various contexts. The music industry is composed of a plethora of professions exploring vast genres and interpretations of melody around the world. Despite its diverse perspectives, music is rooted in performance involving ensembles of varying capacities. With the complexities of the RCR framework and the diversity of the music industry, the question I looked …

The Impact Of Instagram Usage On Body-Esteem In Young Women In College, Kirsten Etzinger

Honors Projects

Instagram as a platform is increasing in popularity, especially among young women. Young women may use Instagram to keep up with their peers, follow trends, or as a way to express themselves. However, it is evident that young women can be negatively affected by the content they are exposed to on Instagram. This study examines the impact that increased Instagram usage can have on body-esteem in young women in college by evaluating their degree of Instagram usage, motivation to use social media for body comparison, and feelings of body-esteem. An online survey was conducted with BGSU college-age female students and …

Paid Advertising: Understanding How Ad Format And Visuals Impact Ad Link Clicks And Conversions, Samantha Ensinger

Honors Projects

Limited research exists that effectively describes what format of ads (photos, videos, graphics, or GIFs), receive the most link clicks, the most adds-to-cart, and the most conversions. There is even less research available that describes the extent to which the visual structure of advertisements, such as chosen colors, imagery, text, and duration impacts ad performance. This study sets out to address and help close this research gap by creating and testing multiple advertisements on Facebook and Instagram.

Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens

Honors Projects

The Raspberry and The Rose is a small business in Medina, OH, and had a multitude of visual communication issues that needed to be solved. But what's an online presence without a website? "Small Town to the World Wide Web: Designing a Website for a Local Business" focuses on fulfilling a local business's need for a strong online presence. It dives into how a user's experience on the website can impact brand loyalty, foot traffic, and overall perception of a business. The ultimate goal of this project is to provide insight into how a non-e-commerce website can impact a business.

Predicting And Composing A Top Ten Billboard Hot 100 Single With Descriptive Analytics And Classification, Matthew Deamon

Honors Projects

In late 20^th and early 21^st century Western popular music, there are cyclical structures, sounds, and themes that come and go with historical trends. Not only do the production techniques utilized reflect technological advancements (the Yamaha DX7, the Roland 808, etc.), the art form reflects contemporary cultural attitudes through lyrics and stylistic choice. Through this lens, pop songs can serve as historical artifacts for their unique ability to captivate listeners based on their generally acceptable and familiar elements, both upon release and with future audiences. It raises the questions: “Can a chronological analysis of artistic choices reveal trends …

Improving Academic Success: Creating A College Planning Resource For Students, Hannah Grunden

Honors Projects

Academic performance of students is a major concern for colleges, especially with the recent COVID-19 pandemic. Research has shown that active involvement, the development of self-regulation skills, and improved mental health all have a considerable impact on college students’ academic success. Colleges like Bowling Green State University need to consider how they can use these factors and leverage resources to improve student performance. In this project, a solution is proposed in the form of a college/personal planner which is directly based off research on early academic success. While further, more specific research is needed to fully understand the issue and …

The New Wbgu: A Social Media Marketing Strategy, Brittany Line

Honors Projects

This project looks to find the most effective ways of growing and engaging a social media audience for WBGU-FM. Included in this is strategy used to interact with more people, an analysis of what elements were effective, and ways to increase content. Social media holds growing importance in promoting and connecting with an audience. This project is needed because recently, WBGU-FM has not been frequently or effectively using their social media platforms to connect with the community. As the shift of WBGU-FM’s purpose takes effect to focus on more community aspects of radio, it is important to have multiple ways …

A Comparative Analysis Of Bohemian And Irish Immigration During The Antebellum Period, Emily Suchan

Honors Projects

Compare and Contrast the immigration experience of an Irish and Bohemian (Czech) immigrant. This essay describes the history of both regions and analyzes the political and economic stressors for immigration during the second half of the nineteenth century. This essay specifically follows the Irish Famine immigrants and the Czechs who settled in Cleveland, OH

Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere

Honors Projects

“Branding on a Budget: Marketing in the Nonprofit Sector” This service learning project combines academic research with experiential service learning. The purpose of this project was to create a strong brand for BeInstrumental, a nonprofit music education organization from Toledo, Ohio through the creation of a graphic branding plan. Principles of visual communication technology, graphic design, marketing strategies, branding, and graphic design are all implemented in this project.

Establishing & Applying Brand Guidelines For The Wood County Humane Society, Paige Isovitsch

Honors Projects

The purpose of this combined VCT Synthesis and Honors Project was to create consistent branding for the Wood County Humane Society (WCHS). The objectives were to create brand guidelines for the non-profit, and then implement the guidelines to create new marketing materials. This project is interdisciplinary in nature and includes visual design, marketing, and communications.

Many non-profits struggle with revolving staff, and some, such as WCHS, do not have a staff member with expertise in marketing and design. In the case of WCHS, this resulted in inconsistent branding that appeared unprofessional and confusing to the community. With this project, I …

This Is Me: Anxiety And Depression Awareness Event, Stephanie Cotrone

Honors Projects

College and life are stressful, but they don't have to be. We've all been in that place where it feels like life is caving in and there's nowhere else to turn, but it does get better. This event brings awareness to mental illnesses common on college campuses and in the community. There will be engaging and interactive activities to learn about anxiety & depression, and healthy ways to cope through music, art, theatre, amusement parks, learning, reading, and more. Performances by the Humanities Troupe and testimonies by current students who have had experience dealing with mental illness before or who …

Computer Vision Machine Learning And Future-Oriented Ethics, Abagayle Lee Blank

Honors Projects

Computer Vision Machine Learning (CVML) in the application of facial recognition is currently being researched, developed, and deployed across the world. It is of interest to governments, technology companies, and consumers. However, fundamental issues remain related to human rights, error rates, and bias. These issues have the potential to create societal backlash towards the technology which could limit its benefits as well as harm people in the process. To develop facial recognition technology that will be beneficial to society in and beyond the next decade, society must put ethics at the forefront. Drawing on AI4People’s adaption of bioethics for AI, …

Living On Heaven's Doorstep: A Multimedia Project With The Warm Beach Senior Community, Justina Grace Brown

Honors Projects

Having a website is no longer a luxury but a requirement. Nonprofits need to take advantage of the digital age to better reach their constituents yet, overall, they struggle to do this well. Because of lack of resources, their reliance on volunteers, and the inability to keep up with the evolving demands of a website, nonprofits (especially small ones) are not using the web to their full advantage. Taking the research and applying it to a nonprofit retirement community—Warm Beach Senior Community—the challenges are seen first-hand.

Maximizing The Return On Investment For College Marching Bands, Brandon S. Alt

Honors Projects

This report outlines the findings from a study conducted of the income and budgets of college marching bands for the 2017-2018 academic year. The study was conducted with members of the College Band Directors National Association using their Athletic Band listserv. Participants were asked questions about their marching band’s income, expenditures, use of development funds, and their school and band’s demographics. The data is then analyzed to highlight trends within the data, and to generate recommendations for how marching bands can improve their budgets. Study limitations are also discussed.

Existing literature surrounding funding and budgeting issues is also reviewed, including …

Creating Visuals For A Start-Up Company, Andrea Goetting

Honors Projects

As part of the capstone in the Visual Communication Technology major, this project is intended to help a community member with a visual/graphic need as well as help me to understand the process of being a professional in the field. The main objective was to determine the basic visual needs of a start-up company and how to successfully produce those materials.

Geographic Analysis Of Marching Band Culture (College And High School Ensembles), Steven Deamon

Honors Projects

Each marching band defines “culture” as their ensemble’s decisions on marching style, music choice, band size, instrumentation, and performance obligations. This study aims to categorize marching bands by cultural features, test if marching band characteristics are similar across a region, and explore how these trends in band culture relate to other demographic and socioeconomic trends. Research focused on bands in the Midwest and Southeastern United States and was conducted through video observation. Through analysis, it was found that most marching bands surveyed use a corps step, perform music of artistic merit, have between twenty-one and one hundred marchers, perform with …

Digitally Curating Undergraduate Editors’ Voices With The Fuse Box, Alexandra Butler

Honors Projects

The Forum for Undergraduate Student Editors (FUSE) is a national organization focused on creating a community of undergraduate editors. Every year, FUSE hosts an annual conference at a member institution as well as a caucus at the American Writers and Writing Programs (AWP) Conference. Through the rest of the year, FUSE has used their website and Facebook to keep in touch with the members. However, FUSE was not using this digital platform to their advantage, nor were they building a deliberate brand with their online efforts. Because of this, membership gain was only through the AWP Caucus or through word-of-mouth; …

Music & Media: A Senior Recital & Honors Project, Kayla Luteran

Honors Projects

Music & Media: A Senior Recital & Honors Project is a cross-media marketing strategy. The main purpose of this project was to develop visually appealing, informative graphic elements and branding to effectively promote a musical performance. This is interdisciplinary in nature and includes written and oral communication.

While many music students post about their senior recital on social media or place flyers, they do not develop a thorough methodology for generating buzz about their event. Although musical preparation is of utmost importance for a performance, I believe that time should be spent on all aspects of planning the recital. With …

An Exploration Of Recording And The Music Business, Erika Nalow

Honors Projects

A creative project focused on the ability of an independent musical artist to compose, arrange, record, produce, mix, master, market, and promote their own musical composition.

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.

College Of Business Dean's Advisory Council On Diversity & Inclusion, Marjorie Williams

Honors Projects

Dean’s Advisory Council on Diversity and Inclusion (DACODI) is compromised of students, faculty, and staff who work together to ensure that the College of Business Administration (CBA) at Bowling Green State University (BGSU) is using best practices for a culture of diversity and inclusion. DACODI creates and evaluates the CBA’s strategic goals and missions related to diversity and inclusion to achieve the best possible business outcomes for students, faculty, staff, and alumni of the CBA.

DACODI was inspired by research done by Catalyst on the better business outcomes produced by gender diverse businesses. To leverage the gender, ethnic, and age …

The Wishing Well: A Children's Ballet (A Composer's Perspective), Lydia Dempsey

Honors Projects

As a composer, I am passionate about introducing audiences to contemporary classical music. I chose to compose a twenty-five-minute children's ballet titled The Wishing Well based on the fairytale Diamonds and Toads. It premiered on April 2, 2016 at the Bowling Green Performing Arts Center in collaboration with choreographer Sophia Schmitz and conductor Robert Ragoonanan. Other elements of the project included set design, costuming, lighting, audio and video recording, and marketing. The mission was to provide the local community with a free arts event, introduce young audiences to music and ballet, enrich people’s lives through music and dance, provide …