Business Commons^™

Measuring Racial Competence In Athletic Academic Support Staffs, Aquasia Thornhill

Graduate Theses and Dissertations

Critical Race Theory, a theoretical framework that has been gaining much recognition in sport literature, is a useful and beneficial tool in discussing race and racism. To better understand the context in which academic support staff appreciate the functionality and significance of race, the present study measures the racial competence of athletic academic support staffs. This research study explores the need to integrate a model such as Critical Race Theory that promotes “racial competency” among academic support staffs working closely with student-athletes of color, and measures Color-Blind Racial Attitudes that may have effects on the types of interactions individuals are …

Factors Affecting Intentions To Use Social Commerce In Shopping For Fashion Products, Tiffany Bounkhong

Graduate Theses and Dissertations

The purpose of this study was to examine factors affecting millennials’ attitudes and intentions to purchase fashion products through Social commerce. The current study adopted the technology acceptance model (TAM; Davis, 1989) to develop a theoretical framework. A total of 531 college students completed an online survey at a university. The sample was appropriate because millennials are a highly educated generation (Goodman, 2015) and most college students are Social media users (eMarketer, 2015). The sample was predominantly female Caucasian American students (71%) who are daily visiting Social media networking sites over four times.

Results of exploratory factor analysis with varimax …