Business Commons^™

Effective Leader Development Within A Church-Planting Organization For A Changing And Chaotic World, Jeremy Davis

Electronic Theses and Dissertations

A challenge in cross-cultural church planting is developing leaders. Cross-cultural church-planting organizations like Latin American Mission (LAM; pseudonym) that lack a leadership development strategy struggle to form lasting leaders, sending missionaries with Biblical training but not leader development training. Additionally, developing leaders in a volatile, uncertain, complex, and ambiguous (VUCA) environment creates specific challenges that missionaries must address. The purpose of this qualitative, Delphi method study was to investigate the leadership development perceptions and experiences among existing LAM missionaries in the regions of Latin America (Colombia, Cuba, Mexico City, Peru, Brazil, and Ecuador) to provide suggestions for improving effective leadership …

The Change In Representation Of Women In Perfume Advertisements With Respect To Power, Rasika More

Electronic Theses and Dissertations

Gender portrayals in advertising have been examined extensively in the last six decades and remain an important topic. Certain brands have taken the initiative of destabilizing patriarchal norms entrenched in society by supporting modern trends and initiatives through various brand/product campaigns and advertisements that support the fluidity in power and representation. The present study navigates the changes in the representation of women in perfume advertisements that have taken place in the advertising world in the past two decades to see if women are shown to possess a sense of power with their head held high and strong posture, compared to …

Developing The Nonprofit Theatre: Building A Foundation For The Emerging Theatre Company, Kelsey Mcmillan

Electronic Theses and Dissertations

This paper aims to guide entrepreneurial theatre artists in beginning a nonprofit theatre arts venture. It will provide an in-depth analysis of the foundations required to begin a nonprofit theatre organization and analyze the need for expanding upon traditional structures and styles. Incorporating evidence and research from relevant literature, coursework, and market data as well as analysis of a strategic plan for The Common Theatre Company, this paper finds that non-profit theatre companies can be positively served by developing unique products and services and a nontraditional governance model as an extension of the foundational needs of a nonprofit organization. The …

Understanding The Persuasive Attributes Of Twitch Advertisements: A Study On The Effects Of Current Advertisements And Sponsorships, Colleen Sharkey

Electronic Theses and Dissertations

The research in this study aims to investigate the effectiveness of Twitch’s current advertising option, which includes mid-roll, pre-roll, and sponsored streams. It will focus on usefulness of content, brand credibility, purchase intent, and streamer credibility. Twitch has seen a surge in growth and attention in recent years, with an average of 31 million daily visitors and 1.3 trillion minutes watched globally in 2021 alone (Twitch Sales, 2022). However, despite Twitch’s growing popularity as an entertainment and entrepreneurship platform, little research has been conducted on the impact of its advertising options on brand perception. This study seeks to address this …

Female Motivation In Engineering, Manufacturing, And Stem-Related Trades, Leaann Nichole Manz, Leaann Nichole Manz-Young, Leaann Nichole Young

Electronic Theses and Dissertations

Historically, female representation in engineering and manufacturing trades has been underrepresented compared to their male counterparts. Given this trend, the scope of this paper is to analyze the motivational factors among females who are currently working in Engineering and Manufacturing related trades in the surrounding lower East Appalachian area. Literature research will support an analysis of the following focus: Females in Engineering and Manufacturing Trades. The study focuses on analyzing questionaries from thirty-two females based on the Social Cognitive Career Theory and its three components: “outcome expectations, career interest, and career self-efficacy”. The major findings of this study …

A Labor Of Love: Extensive Exploitation Of Contract Music Workers, Malia Odekirk

Electronic Theses and Dissertations

Workers across the United States are reckoning with unfair labor conditions by unionizing and speaking out. Systemic undervaluing of many workers has created a climate of fear, hidden agendas, and pervasive labor misconduct. The pageantry/marching arts are no exception. As a cultural insider, I conducted interviews, had many informal conversations, and ran a large survey that uncovered how the marching arts exploit instructors extensively despite their experience, education, and efforts. A systematic proclivity toward late payments, abused contracts, egregiously low compensation, and free labor begs the question: how can programs continually mistreat instructors this way? I explore this question through …

Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai

Electronic Theses and Dissertations

The advancement of digital entertainment media has given audiences the ability to skip ads that do not interest them. Consequently, brands face the challenge of creating ads that can compel audiences and finding media outlets that can effectively reach target audiences. Brands today use product placements to promote their products because movie audiences are generally attentive to ads when they are incorporated in a movie’s narrative. Marvel Cinematic Universe is a globally recognized entertainment franchise that uses product placements strategically to promote brands in their movies and TV shows. In this study, I conduct rhetorical analyses of select product placements …

Personification In Advertising: A Rhetorical Analysis Of Digital Video Ads In The Insurance Industry, Dorm Kpedor

Electronic Theses and Dissertations

Major companies in the insurance industry—notably Allstate, Progressive, and Farmers—often employ personification as a creative rhetorical tool in digital video advertisements. By leveraging brand characters in various ways, these companies seek to establish trust and engender emotional impact in customers. Allstate ascribes destructive characteristics that are associated with house cats to its Mayhem character; in doing so they evoke the desired emotional responses of humor and fear. Progressive creates and deploys the Motaur character, a visual personification and play on the Centaur; in this case, the company’s rhetorical strategy is to evoke humor and nostalgia that resonate with motorcycle owners. …

An Actor's Process In Bridging The Gap Between First-Generation And Multi-Generational African-American Identities., Mutiyat Ade-Salu

Electronic Theses and Dissertations

This thesis reflects my process assimilating into the role of Chelle in the production of Detroit '67 at the University of Louisville. Although there have been instances of actors crossing lines of gender, nationality, race, and even sexuality, to perform roles in contemporary theatre, discussion about generational differences is almost non-existent. Through historical research, first-hand interviews, and conventional acting methods, I explore the world of my role, searching for spirituality, authenticity, and identity. Additionally, I explain my use of The WAY Method ®, a process I began creating in 2014 to help actors be clear with who they are before …

Metaphors And Emotions In Advertising: A Rhetorical Analysis Of Audi’S Online Video Commercials, Richard Opoku Amoako

Electronic Theses and Dissertations

Advertising often employs metaphor because of its rhetorical utility. By drawing on analogous imagery and language, metaphor has the potential to elicit emotional responses. As the digital age is increasingly saturated with commercial messaging, advertising experts leverage the persuasive power of metaphor and emotion to produce creative, compelling, and memorable commercials. German automobile company Audi employs metaphorical language and imagery in their video advertisements to arouse consumer emotions. In this study, I conduct rhetorical analyses of Audi’s online video commercials in order to: identify instances in their ads that employ metaphorical language and imagery; investigate how those metaphors function rhetorically; …

Emotional Appeals In Nonprofit Advertising: A Rhetorical Analysis Of Print Ads By The Susan G. Komen Breast Cancer Foundation And The American Cancer Society, Dominique N. A. Harrison

Electronic Theses and Dissertations

Emotional appeals are frequently employed in strategic messaging by nonprofit organizations. In this study, I identify instances of emotional appeals in select print adverts of the Susan G. Komen Breast Cancer Foundation and the American Cancer Society, and use rhetorical analysis to explore how each organization’s tactics are strategic in their appeal to target audiences’ emotions. In doing so, I identify several reoccurring emotional themes—including hope, love, and unity—that engage their target audiences and persuade them to respond to diverse calls-to-action. In order to make these appeals to audience emotion, the adverts employ rhetorical devices such as personification, metaphor, repetition, …

In Search Of Work-Life Balance: Organizational And Economic Challenges Confronting Women In Banking And Management Consulting Firms In Southwest Nigeria, Oluwafisayo Ogundoro

Electronic Theses and Dissertations

Married women in the banking and management consulting firms in Nigeria encounter challenges that affect their commitment to their families while working long hours in demanding jobs. This study explores the challenges married women encounter and the impacts they have on women’s family lives, social lives, and health. I analyze primary and secondary sources to understand how organizational work culture such as long working hours, work competitiveness, and Nigeria’s unstable economy negatively affect the work-life balance of married women in banking and management consulting firms. Although participants shared the belief that their workplaces practiced “equality,” their descriptions of daily life …

Thinging : Powerful Objects., Tammy M. Burke

Electronic Theses and Dissertations

The works in "Thinging” are inspired by desire, the genuine and the false, systems of real and perceived values, the quest for immortality, the allure of things, our use of them to make ourselves, and imagining pasts and futures via objects. The following concepts are threaded through the work: cathexis, ritual as a value builder, collections, hoarding, display, object history, exchange, use, and sign values, and vibrant materiality. At the heart of my investigation is the quest to examine the origins of object power, and by what measures it can be evaluated: value from belief, market value, and something perhaps …

Corporate Social Responsibility To-Come: A Derridean Interruption Of Transparency, Robert Foschia

Electronic Theses and Dissertations

This study investigated the relation between rhetorics of transparency and organizational action. Digging into CSR literature from a philosophy of communication perspective, this project seeks to determine if corporate social responsibility delivers on the promises it makes of a better world.

Drawing on the work of Jacques Derrida, the research first lays out his often overlooked contribution to the philosophy of communication, and then moves towards possible applications in deconstructing the perceived benefits of CSR, particularly in its transparent nature. By looking at organizational life from the Triple Bottom Line, this dissertation peels back the underlying rhetoric of planet, people, …

Paving The Way For Merleau-Ponty’S Eye And Mind In Organizational Communication Studies, Johan Bodaski

Electronic Theses and Dissertations

The body is a sense-based medium that creates and interprets organizations. Bodies create organization. An aesthetic theory of organizational communication reveals the significance of the body to the organization. Maurice Merleau-Ponty’s philosophy of aesthetics offers a theory of aesthetic organizational communication that is yet to be developed. Merleau-Ponty’s aesthetic essay on painting, Eye and Mind, describes the body as the medium through which painters turn the world into painting. His philosophy of painting builds bridges between aesthetics, the body, and organizational communication.

In chapter one, four theories of organizational communication are described: communication constitutes organization (CCO), text/interpreter, ventriloquism, and …

Looking At Innovation Dialogically: Teaching Communication And (Social) Change In The Innovation Engineering Program At The University Of Maine, Mark J. Congdon Jr.

Electronic Theses and Dissertations

Higher education institutions face two concurrent demands: preparing students for the job-market, while also developing informed and engaged citizens (Frey & Palmer, 2014; Gould, 2003). How universities reconcile these demands varies. The Innovation Engineering program (IE) at the University of Maine strives to both, “change the world by enabling innovation” (concern for social issues) and educate entrepreneurs (students) whose innovations reach markets quicker and at a decreased risk (capitalist orientation) (Hall, 2013; Kelly, 2014). The program uses a systems approach to innovation by teaching tools and methods for creating, communicating, and commercializing meaningfully unique ideas. Processes and contexts are important …

Exploring A Three-Dimensional Narrative Medium: The Theme Park As "De Sprookjessprokkelaar," The Gatherer And Teller Of Stories, Carissa Baker

Electronic Theses and Dissertations

This dissertation examines the pervasiveness of storytelling in theme parks and establishes the theme park as a distinct narrative medium. It traces the characteristics of theme park storytelling, how it has changed over time, and what makes the medium unique. This was accomplished using a mixed methods approach drawing data from interviews with creative professionals, archival research, fieldwork, and an analysis of more than eight hundred narrative attractions. The survey of narrative attractions revealed the most common narrative expressions to be dark rides and stage shows. Source material tends to be cultural tales (legends, fairy tales) or intellectual properties (generally …

Integrated Marketing Communication As Epideictic Rhetoric And Its Implications For Ethical Branding, Tricia Mcfadden

Electronic Theses and Dissertations

Traced to ancient scholarship, rhetoric, and the philosophy of communication and through interpretive perspectives, rhetoric, narrative and ethics have been established grounding of communication and social structures. IMC has emerged as a contemporary genre of epideictic rhetoric with ethical obligations to our postmodern polis. Through the redefining of the branding metaphor within an ethical, grounded and narrative framework, the focus on ethos and connection to the audience through Schrag’s “fitting response” may combat the previous challenges of narrative and marketing and its deconstructive effects. IMC as communicative praxis engages branding discourse in action with texture as the bonding agent between …

Gender Matters: Perceptions Of Corporate Leadership, Kylie A. Braegelmann

Electronic Theses and Dissertations

Women remain conspicuously underrepresented at the highest levels of corporate management; thus, it seems, gender matters. Gender bias in financial markets would imply an inefficient market, which necessarily constrains economic performance and social welfare more generally. To measure gender bias, I examine the cumulative abnormal returns around CEO announcements from 1992 through 2016 using a modified event study methodology. Existing event studies in this field are inconclusive as to whether or not such a bias exists. Therefore, this research contributes to the literature by extending the data, using a larger event window, and studying bias over time and firm size. …

Heritage Tourism In Washington County, Tennessee: Linking Place, Placelessness, And Preservation, Chad F. Bailey

Electronic Theses and Dissertations

This thesis examines the formation of spatial theory and the linkage between space and place and their relationship with historic preservation and heritage tourism. First, this thesis analyzes the terms space and place, and how scholars define each term. Second, this thesis focuses on the concept of placelessness. Third, this thesis examines historic preservation as a strategy to help alleviate placelessness and as a crucial link to heritage tourism. This thesis also will use regional examples of preservation and tourism as exemplified by the preservation efforts of private organizations, citizens, and government officials in Jonesborough,Johnson City, and Washington County,Tennessee. This …

The Project Shop, Lindsey Sullivan

Electronic Theses and Dissertations

The Project Shop is a Do-It-Yourself (DIY) brand designed to promote a value-creating activity that impacts the lives and personal development for those who participate. The strategic culmination of research, marketing, and graphic design generated during the creation of this brand is intended to attract a target demographic of 18-24 year olds. This target market is identified as a transient population often typified by being civic-minded and pragmatically idealist.

The Project Shop caters to the needs of its target market by concentrating on habits and particular styles of living. This demographic often seeks DIY projects that are customizable due to …

The State Of The Anti-Union Address: A Rhetorical Critique Of Select Service Worker Training Methods, Richard Ries

Electronic Theses and Dissertations

This is an interdisciplinary master's level thesis that explores links among technical writing, training manuals, surveillance, and anti-union rhetoric used with service workers in select American chains and franchises. Brief histories are provided, including those of technical writing, the rise of unions in America, and how technical writing became inextricably linked with labor. A major shift occurred in the 20th century when workers began interacting less with products and more with the public. The research focuses on training manuals, techniques, and rehearsed dialogues of McDonald's, Wal-Mart, Starbucks, Whole Foods, Panera, and Publix, though similar organizations are referenced. Service worker language, …

Financial Forest, Karen Carlson

Electronic Theses and Dissertations

Regular savings behavior is critical for low-income Americans to achieve financial mobility. New technology tools are being used to improve personal awareness and attention to financial goals. This thesis reviews mobile learning (mLearning) research and leading commercial personal finance smartphone apps, both of which inform the design of Financial Forest, a savings app. Participants in the 4-week Financial Forest savings study are found to have a statistically significant improved perception of the difficulty of building an emergency fund.

Framing Of Business In China: East Vs. West, Xueyi Li

Electronic Theses and Dissertations

China is one of the largest and most promising markets for new global business ventures. This exploratory research investigates the current news-related themes regarding business in China by comparing news originating from eastern countries to western countries. This study applied agenda-setting and framing theoretical frameworks. A mixed-method approach of both qualitative and quantitative content analyses was used to generate key themes and their related concepts. The results indicate some thematic similarities as well as differences in agenda and news framing between eastern and western news samples. This exploratory study contributes to agenda-setting and framing literature as well as by creating …

Examining Gender In Pharmaceutical Rhetoric Through A Cultural Studies Lens: A Case Study On The Gardasil Vaccine, Jennifer Fickley-Baker

Electronic Theses and Dissertations

On June 8, 2006, Merck announced the debut of Gardasil, the world's first vaccine found successful in preventing human papillomavirus (HPV) infections, a sexually transmitted infection that is one of the main causes of certain cancers in men and women, including cervical, vulvar, penile and anal cancers. To promote the vaccine's release, Merck launched Gardasil's "One Less" advertising campaign that included television commercials, print ads and a consumerfocused website (www.Gardasil.com), each promoting the message that "you" could now be "one less woman" affected by cervical cancer ("One Less" campaign). The vaccine, tested and approved only for females age 9-26, was …

Taking A Deep Breadth: The Rhetorical Construction Of Solidarity In The American Labor Movement, William O'Shannon Murphy

Electronic Theses and Dissertations

This dissertation explores the rhetorical fragments in three case studies of the American Labor Movement constituting movement members in solidarity. Using Kenneth Burke's discussion of rhetorical substance, this project explores the possibilities for developing deep and broad forms of solidarity within the American Labor Movement. Rhetorical fragments of the Industrial Workers of the World, the United Farm Workers, and contingent faculty unionization efforts are explored.

I argue Burke's ideas of substance and identification provide a powerful lens through which we can examine the solidary practices of social movements. Through the examination of the case studies mentioned, I demonstrate that solidarity …

Visual And Verbal Rhetoric In Howard Chandler Christy's War-Related Posters Of Women During The World War I Era: A Feminist, Mary Ellen Gomrad

Electronic Theses and Dissertations

This thesis explores the development of a series of posters created by Howard Chandler Christy during the World War I era. During this time, Christy was a Department of Pictorial Publicity (DPP) committee artist commissioned by the committee chair, Charles Dana Gibson. The DPP was part of the Committee on Public Information (CPI) developed by the Woodrow Wilson administration to generate the propaganda necessary to gain the support of the American people to enter World War I. The CPI was headed up by George Creel, a journalist and politician, who used advertising techniques to create the first full-scale propaganda effort …

Class And Gender Roles In The Company Towns Of Millinocket And East Millinocket, Maine, And Benham And Lynch, Kentucky, 1901-2004: A Comparative History, Betty Duff

Electronic Theses and Dissertations

Company towns were products of nineteenth and early twentieth century attempts to attract and control the labor force needed for industrial production outside of urban areas. A comparison of the paper mill towns of Millinocket and East Millinocket. Maine, with the coal mining towns of Benham and Lynch, Kentucky, explores different management philosophies and methods of labor control employed in towns constructed by corporations in the early twentieth century. Great Northern Paper built Millinocket and East Millinocket; United States Coal and Coke, a subsidiary of United States Steel built Lynch, and Wisconsin Steel, a subsidiary of International Harvester, built Benham. …

Job Competencies, Career Paths, And Educational Backgrounds Of "Fortune" 500 Training Directors, Rachael A. Shultz

Electronic Theses and Dissertations

This study examined the job competencies, career paths, and educational backgrounds of training directors and also compared the responses of male and female training directors in an attempt to identify possible sources of justification for reported male/female salary differences. Data for the study were gathered through the use of two questionnaires. The first was based on a part of the American Society for Training and Development's (ASTD) 1987-1989 Competency and Standards Study. Additionally, a demographic questionnaire dealing with biographical, educational, and professional characteristics was self-developed. Both were mailed to training directors in all Fortune 500 companies. Major findings include: (1) …