Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 30 of 116

Full-Text Articles in Business

The Life Of Una Estudiante Americana: Here Y Allí, Madeline Kastel Apr 2023

The Life Of Una Estudiante Americana: Here Y Allí, Madeline Kastel

Honors Theses

The purpose of this study is to analyze the differences between studying Spanish at an American university, Western Michigan University, in Kalamazoo, Michigan to that of a study abroad program at La Universidad de Burgos, in Burgos, Spain in three main areas: teaching styles in classes, extracurricular activities and student experiences.

To begin this study, it is important to note the differences in demographics and available public transportation where each study took place: Kalamazoo, Michigan, USA and Burgos, Spain. In Kalamazoo, students have the option to use the city bus system, the Metro, for free, but tend to use their …


Covid-19 As An Industry Accelerant, Betty Huang Feb 2023

Covid-19 As An Industry Accelerant, Betty Huang

Honors Theses

The coronavirus pandemic, declared as a national emergency on March 13th, 2020, has caused extreme social and economic disruption all over the world, forever leaving a distinct imprint on history. Although many companies struggled immensely, either barely pulling out of the pandemic alive or having to completely shut down, several other companies have found ways to flourish during this unprecedented time.

The beginning of the pandemic brought lowered advertising rates. Several companies made the marketing decision to run campaigns during this time to take advantage of these lowered rates while creating a company response to the pandemic itself. The world …


Media, Marketing, And More – How Social Technology Is Changing The Face Of Small Business, Lily Reynolds Apr 2021

Media, Marketing, And More – How Social Technology Is Changing The Face Of Small Business, Lily Reynolds

Honors Theses

The purpose of this study is to identify the ways in which social media and marketing technology advances are affecting small retail businesses. A total of three interviews were conducted with working professionals in different areas along the fashion supply chain, and were contacted based on common acquaintances. Each interview was conducted over the phone, and lasted between ten minutes and half an hour, with guided and supplemental questions focusing on their experiences with technology in their fields. The results showed that each area was affected in numerous ways, from superficial business changes to advancements at the cores of their …


Mindstate: A Capstone Project, Kyle Petronio Apr 2021

Mindstate: A Capstone Project, Kyle Petronio

Honors Theses

Objectives For four years, I have been trying to release music under the moniker of Rookie Plenty. Aside from a few songs on Bandcamp, my releases have been few and far between. In addition to releasing music on streaming platforms, MindState: A Capstone Project is an experiment in exploring genre fluidity. Many mainstream musical projects released in the twenty-first century are often genre constrained and demonstrate minimal sonic deviation between songs. This extended-play album is an attempt to exemplify a mastery of genre conventions while branching outward into new musical territory.

Methods To demonstrate an understanding of genres, I focused …


The Textile Industry: A Deep Look Into The Environmental Impacts Of Fast Fashion, Jordan Miller Dec 2020

The Textile Industry: A Deep Look Into The Environmental Impacts Of Fast Fashion, Jordan Miller

Honors Theses

The purpose of this research was to understand the detrimental effects the textile industry has had on global environments and ecosystems across the globe. The textile industry for many years has continued to disregard the current acceleration of global warming and other environmental crises, and it is time the fashion industry holds itself accountable for these actions and takes a change in a new, more sustainable future. With proper education of the environmental pollution the textile industry has made, young consumers will be able to make the change necessary for businesses to develop more sustainable habits for the future production. …


Western Michigan University’S Department Of Dance Marketing Plan, Cassandra Hartline Apr 2017

Western Michigan University’S Department Of Dance Marketing Plan, Cassandra Hartline

Honors Theses

The following report constitutes the formal marketing plan for the department of dance at Western Michigan University. This plan is intended to synthesize all of the marketing related information pertinent to Western’s dance department and provide easy one step access to this material at any time. The other purpose of this plan is to dictate the primary objectives the department is looking to accomplish through implementation of marketing tactics.

The first primary objective includes increasing visibility of the department of dance as a whole to both our primary and secondary target audiences; the second objective is to create innovative marketing …


The Unifying Power Of Education, Keagan Potts, Jenji Learn Apr 2017

The Unifying Power Of Education, Keagan Potts, Jenji Learn

Center for the Study of Ethics in Society Papers

  • Without Expertise or Experience: Philosophizing When Your Students Know You Know Nothing
  • Segregated Students — Segregated Society: The Primacy of Education in Ending Hate
  • Combatting Emerging Resegregation: Teaching Those in Power to Empower


Crispr Humans: Ethics At The Edge Of Science, Insoo Hyun Aug 2016

Crispr Humans: Ethics At The Edge Of Science, Insoo Hyun

Center for the Study of Ethics in Society Papers

No abstract provided.


The Wooden Doctrine: Basketball, Moral Character, And The Successful Life, Janelle Dewitt Aug 2016

The Wooden Doctrine: Basketball, Moral Character, And The Successful Life, Janelle Dewitt

Center for the Study of Ethics in Society Papers

No abstract provided.


The Germans And Their Nazi Past: To What Extent Have They Accepted Responsibility?, Martin Hille Apr 2016

The Germans And Their Nazi Past: To What Extent Have They Accepted Responsibility?, Martin Hille

Center for the Study of Ethics in Society Papers

No abstract provided.


Vulnerability, Preventability, And Responsibility: Exploring Some Normative Implications Of The Human Condition, Daniel E. Wueste Sep 2015

Vulnerability, Preventability, And Responsibility: Exploring Some Normative Implications Of The Human Condition, Daniel E. Wueste

Center for the Study of Ethics in Society Papers

Presented March 17, 2015. Papers presented for the Center for the Study of Ethics in Society Western Michigan University.


Acknowledgements/Image Credits, Molly Lynde-Recchia Dec 2014

Acknowledgements/Image Credits, Molly Lynde-Recchia

Transference

No abstract provided.


Anorexia/Bulimia, Transcendence, And The Potential Impact Of Romanticized/Sexualized Death Imagery, Heather D. Schild Nov 2014

Anorexia/Bulimia, Transcendence, And The Potential Impact Of Romanticized/Sexualized Death Imagery, Heather D. Schild

Center for the Study of Ethics in Society Papers

Presented November 10, 2014. Papers presented for the Center for the Study of Ethics in Society Western Michigan University


Connecting The Disciplinary Dots: Faculty Attitudes Toward The Professionalization Of Web Development, Kathleen Mary Kalata Jun 2014

Connecting The Disciplinary Dots: Faculty Attitudes Toward The Professionalization Of Web Development, Kathleen Mary Kalata

Dissertations

Professionalization offers rewards such as prestige, financial benefits and autonomy. Fields such as nursing and social work have undergone the professionalization process. This exploratory study examined faculty attitudes regarding the professionalization of web development as defined by the Hall model of professionalism. The purpose of the study was to understand how faculty view web development as a profession. Based on the Hall’s Professionalism Scale (1968) and modified survey by Snizek (1972), the Web Development Professionalism Inventory (WDPI) was used to explore faculty attitudes toward professionalization.

This study surveyed faculty about their views on the structural and attitudinal components of web …


Wmu Career And Student Employment Services – Present Practices And Future Recommendations For Employer Relations, Amanda Jeppesen Apr 2014

Wmu Career And Student Employment Services – Present Practices And Future Recommendations For Employer Relations, Amanda Jeppesen

Honors Theses

Career services offices currently find themselves in a rapidly changing environment. Due to economic hardship, students and employers are expecting more effective and fruitful engagement, and offices must create innovative solutions to provide such engagement on shrinking budgets. Career services staff charged with conducting employer relations activities are charged with brokering these relationships between employers, students, faculty and staff, and the offerings of their departments. The purpose of this study is to determine current practices for the career services offices at Western Michigan University, Oakland University, and Central Michigan University. Then, best practices identified by industry experts will be explored …


Journey Of A Peace Journalist, Robert Koehler Mar 2013

Journey Of A Peace Journalist, Robert Koehler

Center for the Study of Ethics in Society Papers

Presented October 15, 2012. 2012 Winnie Veenstra Peace Lecture.


Knowledge, Wisdom, And Service: The Meaning And Teaching Of Professionalism In Medicine, Matthew K. Wynia Mar 2012

Knowledge, Wisdom, And Service: The Meaning And Teaching Of Professionalism In Medicine, Matthew K. Wynia

Center for the Study of Ethics in Society Papers

Papers presented for the Center for the Study of Ethics in Society Western Michigan University. Presented September 29, 2011.


Communication And The Pragmatic Condition, Gregory J. Shepherd Oct 2011

Communication And The Pragmatic Condition, Gregory J. Shepherd

Center for the Study of Ethics in Society Papers

Presented March 9, 2011


Reflections On The 25Th Anniversary Of The Wmu Center For The Study Of Ethics In Society, Ronald Kramer Jun 2011

Reflections On The 25Th Anniversary Of The Wmu Center For The Study Of Ethics In Society, Ronald Kramer

Center for the Study of Ethics in Society Papers

Center for the Study of Ethics in Society: Celebrating 25 Years - Presented November 15, 2010.


Center For The Study Of Ethics In Society: Celebrating 25 Years, Center For The Study Of Ethics In Society Jun 2011

Center For The Study Of Ethics In Society: Celebrating 25 Years, Center For The Study Of Ethics In Society

Center for the Study of Ethics in Society Papers

Papers presented for the Center for the Study of Ethics in Society Western Michigan University.


The Center For The Study Of Ethics In Society At Twenty-Five, Michael S. Pritchard Jun 2011

The Center For The Study Of Ethics In Society At Twenty-Five, Michael S. Pritchard

Center for the Study of Ethics in Society Papers

Center for the Study of Ethics in Society: Celebrating 25 Years - Presented November 15, 2010.


Reflections On The Role Of The Ethics Center At Wmu, Shirley Bach Jun 2011

Reflections On The Role Of The Ethics Center At Wmu, Shirley Bach

Center for the Study of Ethics in Society Papers

Center for the Study of Ethics in Society: Celebrating 25 Years - Presented November 15, 2010


Reflections On The Role Of The Ethics Center At Wmu, James A. Jaksa Jun 2011

Reflections On The Role Of The Ethics Center At Wmu, James A. Jaksa

Center for the Study of Ethics in Society Papers

Center for the Study of Ethics in Society: Celebrating 25 Years - Presented November 15,2010.


The Family And Medical Leave Act: Effects On Women's Wages And Employment, Andrea E. Miller Jun 2011

The Family And Medical Leave Act: Effects On Women's Wages And Employment, Andrea E. Miller

Honors Theses

For many years, women's labor force participation and issues of parental leave have been of great importance not only to families and individuals, but also to policy makers, researchers, and employers alike. The Family and Medical Leave Act was the first federal policy enacted in an effort to accommodate medical leave for employees. The Family and Medical Leave Act allowed both men and women to take extended, unpaid leaves due to personal or family medical and health issues. The FMLA establishes a federal, minimum leave threshold in order for employees to take such an extended leave to include the following …


Increased Enrollment For The Graphic And Print Science Program Through Specialty Print Advertisement, Christa Ickowski Apr 2011

Increased Enrollment For The Graphic And Print Science Program Through Specialty Print Advertisement, Christa Ickowski

Honors Theses

This project evaluates whether a mailer (containing information on the Graphic and Print Science Program) that is folded in a unique manner and containing color graphics would attract more students to the program. With this printed piece the capabilities of the program's students and the program are demonstrated to attract more motivated students who wish to pursue the Graphic and Print Science field. The current method of advertising the program consists of sending form letters which tend to be a little interest to the target audience of high school graphic arts students. With a specialty folded, 4-color mailing in a …


Diversity, Democracy And Dialogue In A Human Rights Framework, Carol C. Gould Jun 2010

Diversity, Democracy And Dialogue In A Human Rights Framework, Carol C. Gould

Center for the Study of Ethics in Society Papers

Papers presented for the Center for the Study of Ethics in Society Western Michigan University, November 3, 2009


A Free And Undemocratic Press?, Stephen J. A. Ward Nov 2009

A Free And Undemocratic Press?, Stephen J. A. Ward

Center for the Study of Ethics in Society Papers

Papers presented for the Center for the Study of Ethics in Society Western Michigan University.


The Moral Justification For Journalism, Sandra L. Borden Dec 2008

The Moral Justification For Journalism, Sandra L. Borden

Center for the Study of Ethics in Society Papers

Papers presented for the Center for the Study of Ethics in Society Western Michigan University


"Of All Professions Begging Is The Best" - Some Problems In The Study Of Professions, Michael Davis Aug 2008

"Of All Professions Begging Is The Best" - Some Problems In The Study Of Professions, Michael Davis

Center for the Study of Ethics in Society Papers

Michael Davis' original paper was presented to the Center of the Study of Ethics in Society Western Michigan University on October 4, 2007.


Reply To Joseph Ellin's Of All Professions, Prostitution Is The Oldest (Except Possibly For Teaching), Michael Davis Aug 2008

Reply To Joseph Ellin's Of All Professions, Prostitution Is The Oldest (Except Possibly For Teaching), Michael Davis

Center for the Study of Ethics in Society Papers

No abstract provided.