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Full-Text Articles in Business
Improving Country And Destination Image Can Bring More American Tourists To Cuba, Suja Chaulagain, Jessica Wiitala, Xiaoxiao Fu
Improving Country And Destination Image Can Bring More American Tourists To Cuba, Suja Chaulagain, Jessica Wiitala, Xiaoxiao Fu
Rosen Research Review
Country image, how an entire country is perceived by potential tourists, and the more specific destination image are important concepts in tourism marketing. They have a profound impact on a person's intent to travel to a particular destination. Suja Chaulagain, Jessica Wiitala and Xiaoxiao Fu of Rosen College of Hospitality Management have used the example of Cuba to examine the impact of country image and destination image on U.S. tourists' travel intentions. Their work provides guidance for Cuba's tourist marketing industry for attracting more tourists from the United States.
Lgbt Events: Sense Of Belonging For Lgbt Travelers, Jeeyeon (Jeannie) Hahm, Heejung Ro
Lgbt Events: Sense Of Belonging For Lgbt Travelers, Jeeyeon (Jeannie) Hahm, Heejung Ro
Rosen Research Review
A successful event or festival can be a huge draw to a tourist destination. As lesbian, gay, bisexual, and transgender (LGBT) travelers are increasingly recognized as a growing market for tourism, events aimed at this demographic are expanding in number and scale. It is therefore useful to understand what factors influence attendance. In a study designed to do just this, Dr. Jeeyeon Hahm and Dr. Heejung Ro from the Rosen College of Hospitality Management looked at psychological variables related to social identity to examine what influences satisfaction and repeat attendance at LGBT events.
Human-Machine Communication: Complete Volume. Volume 1
Human-Machine Communication: Complete Volume. Volume 1
Human-Machine Communication
This is the complete volume of HMC Volume 1.