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Full-Text Articles in Business

A Study On The Internet As A Medium Of Brand-Building, Tanmoy Dasgupta, Anindya Dutta May 2022

A Study On The Internet As A Medium Of Brand-Building, Tanmoy Dasgupta, Anindya Dutta

Management Dynamics

No abstract provided.


A Three-Phased Approach To Stop Frequent Strikes By Government Patron Employees In India And The Durability Of Positive Task Performance Reinforcers, John Dilip Raj May 2022

A Three-Phased Approach To Stop Frequent Strikes By Government Patron Employees In India And The Durability Of Positive Task Performance Reinforcers, John Dilip Raj

Management Dynamics

This paper investigates how frequent strikes resorted to by lower and middle G o v e r n m e n t Employees in India can be solved. A 3-phase approach, which includes court intervention for a permanent solution, has been successfully employed. This study also shows how three main reinforces are successfully used in many organizations namely, money, feedback, and social recognition cease to be reinforced and have a negative impact on the task performance after a certain period of time. These benefits are claimed as a matter of right. It is at this point that punishment is resorted …


Art As An Investment Option, Saima Rizvi Apr 2022

Art As An Investment Option, Saima Rizvi

Management Dynamics

The paper analyzes fine art as an alternative investment option in the portfolio of investors. It also sheds light on the precautions that should be taken by prospective buyers before putting in money in an artwork. Guidelines provided include researching the artist and period of choice, working with a trusted art dealer for all transactions, and evaluating the level of financial risk involved. The paper concludes that art is a good investment in long term providing capital gains rather than dividends. The top quality art tends to be more stable than most financial investments in difficult times. According to market …


Karma Yoga: The Science Of Human Excellence, V. Janaki Tenneti, Murali Tenneti Apr 2022

Karma Yoga: The Science Of Human Excellence, V. Janaki Tenneti, Murali Tenneti

Management Dynamics

Deep down every individual in an organization wants to derive maximum satisfaction through his or her performance. It happens only when he/she excels in the role in terms of both efficiency and effectiveness. Research proves that the effectiveness of the work depends not only on the external motivating factors like incentives but it is connected to the ‘inner world’ of the person. It is here, culture comes into the picture because, it has a major role in shaping the values and morals of a person. The doctrine of Karma Yoga can be regarded as the core of the Indian philosophy …