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Role Of Digital Collections In The Cultural Heritage Institution: Pathways For Strengthening Social Identity, Kimberly A. Arleth

School of Business Student Theses and Dissertations

According to the theory of social identity, the more connected an individual feels to other group members, the more likely they are to feel a part of this group. The stronger the connection is, the more likely the individual is to become an active member. Cultural collections illustrate the shared history of a group. By increasing access to these collections via online access, organizations expose more users to these shared histories. Viewing such shared history, individuals will experience stronger connections to the history and members of the group resulting in an increase in social identity. When this connection solidified, users …