Business Commons^™

Strive To Survive: The Redbox Example, Jake N. Conlin

Marriott Student Review

As technology continues to progress, companies can either adapt with technology or die. Advancements in technology should be used to better satisfy consumers. Companies that refuse to update their technology will not be able to survive in the future. Each company must make the most of its current technology, utilize new technology, and notify its customers of changes in its use of technology. Redbox finds itself at the crossroads of adapting or dying. Redbox can apply these three steps by milking its existing disc rental market, making the move to streaming, and marketing the new streaming service to consumers.