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Articles 1 - 9 of 9
Full-Text Articles in Business
The Artist's Diary, Anamae Gilroy
The Artist's Diary, Anamae Gilroy
Senior Projects Spring 2022
Senior Project submitted to The Division of Arts of Bard College.
Viewing The Covid-19 Resilient Skincare Market Through A Sociohistorical Lens: The Patterning Of Conspicuous Consumption Mediated By Marketing, Siren Chen
Senior Projects Fall 2020
The Chinese skincare market distinguishes itself with an inelastic consumer demand during the COVID-19 pandemic. This project employs the endogenous preferences economic framework and a sociohistorical lens to analyze the social forces that sustain the resilient beauty market. Through setting up a socially embedded framework for economic analysis, this project highlights the active role of marketers, which are omitted in mainstream economics, in fostering a bond between consumers and skincare products. With a comparative analysis of both the colonial and the COVID-19 pandemic contexts, this project demonstrates how marketers connect consumers to skincare products through reference to the system of …
Postcolonial Exploitation Through Economic Development Tools: A Case Study On France And The Ivory Coast, Keshav R. Prabhu-Schlosser
Postcolonial Exploitation Through Economic Development Tools: A Case Study On France And The Ivory Coast, Keshav R. Prabhu-Schlosser
Senior Projects Spring 2019
Abstract: French monetary control over their colonies in Africa did not decrease after decolonization. Instead, the monetary union, the CFA Franc Zone set the stage for French domination of West Africa for decades to come through their control of pricing and exchange rates. This dominion causes repeated economic downturns, which the governments of the CFA countries are unable to counteract due to the monetary and fiscal restrictions placed upon them through the currency union. These downturns are only offset by repeated injections of capital, which can only come from abroad. In a case study of France and the Ivory Coast, …
It’S Garfield’S World, We Just Live In It: An Exploration Of Garfield The Cat As Icon, Money Maker, And Beast, Iris B. Engel
It’S Garfield’S World, We Just Live In It: An Exploration Of Garfield The Cat As Icon, Money Maker, And Beast, Iris B. Engel
Senior Projects Fall 2019
No newspaper comic character enjoys a larger international audience than Garfield. While newspaper comics have been infiltrating the homes of readers in the United States since the 1880s, Garfield has made more of an impact than any other. Brought into existence by Jim Davis in Muncie, Indiana in 1978, Garfield has now gone world-wide. Breaking Guinness world records for most syndicated newspaper comic strip, Garfield has made over 800 million dollars in comic sales alone, making it the largest grossing newspaper comic strip to date. Recognized globally, Garfield is an international icon. Despite these laudations, there has never been an …
A Mellow Night For Memories, Angelo Ilya Raphael Chammah
A Mellow Night For Memories, Angelo Ilya Raphael Chammah
Senior Projects Fall 2019
Senior Project submitted to The Division of Arts of Bard College.
“I Wanna Be Like Mike:” A Synthesis Of Sports Marketing From Babe Ruth To Michael Jordan, Michael John Duffy
“I Wanna Be Like Mike:” A Synthesis Of Sports Marketing From Babe Ruth To Michael Jordan, Michael John Duffy
Senior Projects Spring 2018
This project examines the rise and development of modern sports marketing, as well as its impact on the economy, society, culture, and professional sports. The project explores sports marketing through the lens of two legendary athletes – Babe Ruth and Michael Jordan. Ruth and Jordan are two pivotal figures that were major catalysts for elevating the role of sports and sports marketing to new levels in each of their time periods. Ruth was the first major athlete to sign lucrative endorsement deals as he opened the floodgates, fostering the rise of sports marketing and changing the sports economy. Moving to …
The Arts In The United States: Can The Arts Become A Public Good?, Alexander Van Der Veen
The Arts In The United States: Can The Arts Become A Public Good?, Alexander Van Der Veen
Senior Projects Fall 2018
Senior Project submitted to The Division of Social Studies of Bard College.
Look At Where You Listen: A Study Of Commercial Music And Mediation, Thomas Walton Moore
Look At Where You Listen: A Study Of Commercial Music And Mediation, Thomas Walton Moore
Senior Projects Spring 2017
A joint senior project submitted to the divisions of arts and social studies. This project aims to reconsider the 'album' as a format of music distribution that has effects on the consumption-of and relationship-with music as commodity. This project consists of writing and recorded-music-making. Please email tom (at) dpimusic (dot) com for a link.
Ernest Hemingway And Alice Walker: Branding The Great American Writer, Shari Stiell-Quashie
Ernest Hemingway And Alice Walker: Branding The Great American Writer, Shari Stiell-Quashie
Senior Projects Spring 2016
Ernest Hemingway and Alice Walker: Branding the Great American Writer discusses how Public Relations efforts have shaped the work of 20th century authors, Alice Walker and Ernest Hemingway through their respective stories The Color Purple and The Old Man and The Sea. The tactics of this field have created two of the most prominent literary figures of our time, writers who have both produced timeless works and summoned a global audience to pay close attention to their work. Understanding how this attention is garnered is vital to recognizing the way authorship is created, shaped, and consumed by the reading …