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Full-Text Articles in Business
Brand Activism And Democratic Legitimacy: Exploring Pitfalls Through A Habermasian Analysis, Roxan Degeyter
Brand Activism And Democratic Legitimacy: Exploring Pitfalls Through A Habermasian Analysis, Roxan Degeyter
Emancipations: A Journal of Critical Social Analysis
Brand activism has emerged as a prominent practice among corporations, as they publicly take a stand on contentious socio-political issues such as gender inequality, climate change, or discrimination, often through advertising. While extensive research has been conducted on the impact of brand activism as a marketing tool, examining its effects on sales, brand image, consumer attitudes, and authenticity, only a limited number of studies have studied its influence on public debate and processes of democratic legitimation. The latter have portrayed brand activism as an empowering force for the supported social movements, the public sphere, and democratic legitimacy, largely ignoring the …
Book Review, Suzanne B. Watson
Book Review, Suzanne B. Watson
RISK: Health, Safety & Environment (1990-2002)
Review of the book: HELENA SZEJNWALD BROWN, ET AL., CORPORATE ENVIRONMENTALISM IN A GLOBAL ECONOMY: SOCIETAL VALUES IN INTERNATIONAL TECHNOLOGY TRANSFER. (Quorum Books 1993) [264 pp.] Acknowledgments, bibliography, figures, index, tables. LC 92- 19851; ISBN: 0-89930-802-3. [$49.95. P.O. Box 5007, Westport CT 06881.]