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Leadership Strategies For Modeling Ethical Behavior In The Real Estate Industry, Lakecia Ann Reddrick

Walden Dissertations and Doctoral Studies

Real estate brokers face challenges in cultivating and supporting the ethical conduct oftheir agents. Developing ethical behavior and decision-making is crucial as it directly impacts the trust, satisfaction, and protection of clients, buyers, sellers, and other stakeholders in the real estate industry. Grounded in the theories of emotional intelligence and servant leadership, this qualitative multiple-case study aimed to explore strategies real estate brokers used in modeling ethical behavior and decision-making for their agents to influence performance and profitability positively. The participants were nine real estate brokers who modeled the ethical behavior and decision-making their agents must practice to impact performance …