Business Commons^™

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

The Psychological Effects Of Perceived Scarcity On Consumers’ Buying Behavior, Shipra Gupta

College of Business: Dissertations, Theses, and Student Research

This research seeks to provide an understanding of consumers’ psychological responses to the scarcity environments that are strategically created by retailers. A mixed method design provides both qualitative and statistical understanding of this phenomenon. The findings across four studies define a new construct that captures consumers’ understanding of the product shortage that is strategically created by the retailer, differentiates it from scarcity situations where the retailer does not necessary limit the supply of the product, and suggests that consumers react differently in the varied conditions. The study suggests that strategically controlled environments, by creating product uncertainty, are able to motivate …

The Marshmallow Challenge, Connie I. Reimers-Hild

Kimmel Education and Research Center: Faculty and Staff Publications

I discovered the Marshmallow Challenge when taking an online course through Stanford called, “A Crash Course in Creativity” with Dr. Tina Seelig (http://venture-lab.org/creativity).

The exercise has been used with groups of all ages from around the world by Tom Wujec, who Seelig calls an, “award-winning designer and innovator” (p. 144).

How do you use the Marshmallow Challenge? I use it in a number of different ways:

1. As an icebreaker
2. As a teambuilding exercise
3. To stimulate creativity and innovation
4. As an experiential exercise that adds FUN to learning!

Seelig and I have the same thoughts on the importance of …

Gendered Narratives Of Innovation Through Competition: Lessons From Science And Technology Studies, Scout Calvert

UNL Libraries: Faculty Publications

Library and information science is a technologically intensive profession with a high percentage of women, unlike computer science and other male-dominated fields. On the occasion of the 2011 Association for Library and Information Science Education (ALISE) conference, this essay analyzes the theme “Competitiveness and Innovation” through a review of social psychology and science and technology studies literature. Both theme concepts have ramifications for library and information science (LIS) education. Librarianship and teaching are both professions that resist commodification because they rely on embodied labor and personal interaction. Competition, as a management or learning style, may not promote meaningful innovation in …