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Articles 1 - 4 of 4
Full-Text Articles in Business
Reshaping The Event Horizon‑ Marketing Utopia At Music Festivals, Justin D. Joffe
Reshaping The Event Horizon‑ Marketing Utopia At Music Festivals, Justin D. Joffe
Capstones
Imagine a world where every leisure activity is tracked, recorded, and then analyzed as market research according to your age and gender demographic. Imagine the next phase after smartphone payments, when a chip linking your finances isn’t in your phone, but on your wrist. Imagine a vast field of fellow fun-‐seekers, eating, drinking and dancing in hedonistic, chemically enhanced utopia. Such a scene certainly requires some open-‐ mindedness and improvisation, sure, a willingness to submit oneself to a vulnerable environment of whimsy. Now imagine being subtly exposed to advertisements in such a mindset. It’s no Orwellian controlled dystopia, really. You’ve …
The Sixty-Six Percent, Natalie Abruzzo
The Sixty-Six Percent, Natalie Abruzzo
Capstones
The Sixty-Six Percent represent the percentage of women in the U.S. who are overweight. They are regarded as full-figured or “plus” size in the world of women’s apparel. Even though more than half of American women wear a “plus” size - size 14 and up - designs for these women account for a fraction of women’s apparel - Only 37% of women's wear is plus-size.
The Sixty-Six Percent is coming at an important time in a broader conversation about de-stigmatizing what it means to be a plus-size woman in America. Fat shaming has become taboo and mainstream media as well …
In The Race To Reach New Wine Drinkers Old World Taste Is Losing Out, Lillian Knoepp
In The Race To Reach New Wine Drinkers Old World Taste Is Losing Out, Lillian Knoepp
Capstones
But this old world is losing its grip on the wine industry. French wine production and consumption are falling while the New World of wine is gaining ground in both areas. Experts say that new wine making techniques and higher consumption in New World markets like the United States have changed the French wine industry.
For the French, more than just their wine industry is at stake. For many, the loss of French wine is a loss of French identity.
“They can't choose between the two. Because French people - we are wine and cheese - we are everything,” said …
The New York Philharmonic Strike Of 1973, Kuan Cheng Lu
The New York Philharmonic Strike Of 1973, Kuan Cheng Lu
Dissertations, Theses, and Capstone Projects
The New York Philharmonic Strike of 1973 is a story waiting to be told. The sole volume to mention it, John Canarina's The New York Philharmonic, devotes less than two pages to it. Until now, the full story has lain buried in archival documents, newspaper articles, and the memories of those who experienced it firsthand. This document represents the first comprehensive examination of this event. The research upon which it is based consists of: interviews with the New York Philharmonic members; research in the New York Philharmonic Archives; newspaper articles and reviews. The results are presented here in three …