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Full-Text Articles in Business
Building A Record Label Website In An Evolving Music Industry, Zachary Mouton
Building A Record Label Website In An Evolving Music Industry, Zachary Mouton
IPS/BAS 495 Undergraduate Capstone Projects
The basis of my capstone project is to build a website for my record label Play-Yah Records. My major focus for the website is to find more options for monetization for the bands on the label. During the process I conducted research on NFT’s, music licensing, website construction, logo design, and made-to-order merchandise. I am excited about what I have learned in this project and I can’t wait to share it with you.
Digital Marketing For Dance: Strategies, Analysis, And Discussion, Cydney Covert
Digital Marketing For Dance: Strategies, Analysis, And Discussion, Cydney Covert
IPS/BAS 495 Undergraduate Capstone Projects
This paper explores the importance of multiple factors in the digital marketing of dance organizations. Idaho's only professional ballet company, Ballet Idaho, is used as a case study to determine which marketing strategies are the most beneficial. Cross-referencing tactics from other dance organizations, this research aims to determine how companies can market their more abstract performances, include dancer perspectives in their content, and take advantage of peripheral cities in order to increase their audience-base.