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Full-Text Articles in Business

The Importance Of Branding In Small Businesses, Amber J. Rabie Apr 2017

The Importance Of Branding In Small Businesses, Amber J. Rabie

Senior Honors Theses

The Land of Milk & Honey Farm exists to provide quality food produced in facilities that practice good stewardship to the Earth. It is a small business devoted to loving, careful stewardship and the production of quality goods. The mission of The Land of Milk & Honey is to combine traditional farming practices with a sustainable and environment-friendly approach to agriculture. It aims to provide customer satisfaction by being respectful and responsible over animals and the earth, and by producing quality products. To reach this objective, the farm intends to educate consumers and provide an alternative source for truly farm-fresh …


Stigmas That Exist Regarding Technology, Lyndsey Nicole Bowers Jan 2017

Stigmas That Exist Regarding Technology, Lyndsey Nicole Bowers

Senior Honors Theses

In looking at technology and how technology affects an individual, research indicates that a number of stereotypes exist about the people that most frequently use technology. A large portion of these stigmas involve the personality or gender of those that work with or use technology. The research that indicates that these stereotypes exist within the field of Information Technology (IT) but does not expand to look at the general population and their use of technology. More specifically, the research has not focused on the individuals who are simply interested in information technology and who are talented in working with technology. …