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Full-Text Articles in Business
Using Excel To Teach Agri-Business And Financial Literacy Concepts To 4-H Youth, Halee Prather, Maryfrances Miller, Marcy Ward, Craig Gifford
Using Excel To Teach Agri-Business And Financial Literacy Concepts To 4-H Youth, Halee Prather, Maryfrances Miller, Marcy Ward, Craig Gifford
The Journal of Extension
Teaching youth agribusiness subject matter and financial literacy through 4-H livestock projects is an important task. This article discusses using Excel as a record keeping tool to expand knowledge and comprehension of financial concepts and profitability in the beef industry. A description of the Excel record book contents and parent feedback is presented. Using the Excel record book expanded conversations about the beef industry and proved to be a favorable tool for increasing youth understanding of critical agribusiness concepts.
Go Pick Me Out A Winner: Visitor Perceptions And Priorities Regarding Operational Attributes At U-Pick Farms In Western New York, Nicholas Pitas, Ya-Ling Chen
Go Pick Me Out A Winner: Visitor Perceptions And Priorities Regarding Operational Attributes At U-Pick Farms In Western New York, Nicholas Pitas, Ya-Ling Chen
The Journal of Extension
This study seeks to identify visitor priorities for and perceptions of operational attributes at U-pick farms. Using a survey of farm visitors in the Rochester/Finger Lakes region, we applied importance-performance analysis to identify priorities, and the repositioning framework to create strategies for addressing them. Our results indicate that U-pick visitors generally perceive high levels of service quality, especially on attributes that they perceive as most important. Priorities for improvement include produce-related factors (price and availability of specific varieties) and visit logistics (information to plan a visit). Real, psychological, and associative repositioning strategies for Extension professionals and U-pick operators are discussed.
The Adoption Of Food Safety Practices And The Implications Of Regulation For Small Scale Farms, Elizabeth Canales, Juan Silva, Joy Anderson
The Adoption Of Food Safety Practices And The Implications Of Regulation For Small Scale Farms, Elizabeth Canales, Juan Silva, Joy Anderson
The Journal of Extension
In this article we examine the adoption of food safety practices among produce growers in the south and discuss implications of food safety regulations in the U.S. Produce growers have adopted standard food safety practices to varying degrees, but there is still an adoption gap, particularly among small scale operations. Market-driven and regulatory food safety enforcement continues to tighten, and this can further hinder market access for small scale producers.
Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo
Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo
The Journal of Extension
We examined small farmers’ use of and preference for different channels for marketing agricultural products and explored differences by gender, age group, and education level. Farmers markets and social media were preferred channels, with participants under age 55 being more likely than those 55 and over to prefer and use social media and agree that social media would be useful for promoting products and increasing sales. While selling via social media could provide a larger market, one challenge is that the average age of Mississippi farm operators is 59. Therefore, Extension must consider multiple approaches for delivering training on marketing.