Business Commons^™

Students’ Acquisition Of Agricultural And Entrepreneurship (Agripreneurship) Knowledge And Skills: Does Instructional Approach And Their Sex Matter?, Stephen C. Mukembo, M. Craig Edwards, J. Shane Robinson

Journal of International Agricultural and Extension Education

Agricultural and Entrepreneurship education are interdisciplinary due to amalgamating the natural sciences and social sciences. These disciplines have gained the interest of those looking to equip youth with skills for self-reliance. Teachers employ various instructional approaches, including student-centric approaches such as project-based learning (PjBL) and teacher-centric methods, for example, the lecture method, to facilitate learning. Existing research, however, suggests that students’ learning can be influenced by other factors, for example, learning styles, socio-cultural norms, sex stereotypes, and the instructional approach(es) used. We examined the impact of using the lecture method (counterfactual group) versus PjBL (treatment group) approaches on student acquisition …

The Iita Agripreneur Movement: A Dynamic Approach To Youth Empowerment Across Africa, Nteranya Sanginga Dr, Adetola Adenmosun, John Obaniyi, Noel Mulinganya, Paul Woomer

Journal of International Agricultural and Extension Education

The Agripreneur Movement of the International Institute of Tropical Agriculture (IITA) allows youth to assume their rightful place in African agricultural transformation. It started as a single exploratory agribusiness incubation at IITA Headquarters in 2012, involving 37 youths. It has since grown to 10 countries through nine sponsoring organizations. We compiled the characteristics and outcomes of 40 Agripreneur projects between 2012 and 2021 to describe the movement’s growth. With time, the movement operated across 195 locations engaging 518 trainers within 493 training cohorts and 263 different learning enterprises. These efforts led to the training of 25,616 youth in modern agriculture …

Green Framing In Corporate Poultry Videos: An Analysis Of Sustainability Messaging, Dylan Vanboxtel, Rebecca Swenson, Garrett Steede

Journal of Applied Communications

Large broiler chicken companies have been under pressure by consumers to reduce their carbon footprint, improve animal welfare and labor practices, and enhance environmental quality across the industry. This study examines how large broiler chicken companies have addressed sustainability within video content directed toward consumers and posted on YouTube. To conceptualize this study, we used the 1990 Farm Bill definition of agricultural sustainability. It is important to examine articulations of agricultural sustainability as company messages often incorporate sustainability philosophies and ideologies while referencing specific production practices and goals. This study used qualitative content analysis to analyze 440 videos, and framing …

Assessment Of Kansas Beef Producers’ Perception And Knowledge Level Of Business-To-Consumer Marketing, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of this study was to assess the perception and knowledge level of Kansas beef producers regarding business-to-consumer marketing.

Study Description:A digital survey was created to assess the perception and knowledge level of business-to-consumer (B2C) marketing of Kansas beef producers. The survey was disseminated to Kansas beef producers utilizing the Shop Kansas Farms online social networking group.

Results:Results from this study showed that 25.5% of beef producer respondents (n = 41) raise another species in addition to beef. It was found that 50.0% of survey respondents sold 20 or fewer head of finished beef cattle in …

Evaluation Of Kansas Beef Consumers’ Awareness And Understanding Of Business-To-Consumer Marketing, L. K. Decker, K. R. Lybarger, J. Kwon, G. Ibendahl, Y. Teng-Vaughan, D. Kehler, T. G. O'Quinn

Kansas Agricultural Experiment Station Research Reports

Objective:The objective of the study was to determine the understanding and knowledge level of consumers purchasing beef in a business-to-consumer (B2C) format within Kansas.

Study Description:A digital survey was created to evaluate consumers’ familiarity and satisfaction of buying beef in a B2C format. The survey was made available for a two-week period to consumers utilizing the Shop Kansas Farms online social media group.

Results:Results of the survey showed 93% of consumers (n = 174) reported having previously purchased beef products from a local producer or locker. Of these, 63.1% reported that their most recent purchase was their …