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New Product Launch – Syngenta, Kendra C. Legge
New Product Launch – Syngenta, Kendra C. Legge
Agricultural Education and Communication
Launching any type of new product poses a risk of failure. To ensure success, it is important to know the audience to which a company is launching a product. In Joshua Grossnickle’s book The Handbook of Online Marketing Research: Knowing Your Customer Using the Net he writes, “It's the first rule of business: Know your customer.” It is significant to not only know what makes up an effective product launch, but what the target customers believe make an effective product launch. The chemical company Syngenta is about to launch a new insecticide “Minecto Pro.” Direct feedback from customers about this …
Effects Of Sample Taste-Testing On Gluten Free Awareness And The Likelihood To Purchase Udi’S Gluten Free Products On Cal Poly San Luis Obispo’S Campus, Kylee Anne Gibson
Effects Of Sample Taste-Testing On Gluten Free Awareness And The Likelihood To Purchase Udi’S Gluten Free Products On Cal Poly San Luis Obispo’S Campus, Kylee Anne Gibson
Agribusiness
Celiac disease is becoming an increasingly recognized autoimmune pathology of the intestine caused by permanent intolerance to gluten (Niewinski 2008). For those with Celiac disease, or gluten intolerance, gluten-free foods are hard to come by, especially on college campuses. Eating gluten free products has positive health effects on numerous diseases. It has been shown that eating gluten free foods can help alleviate symptoms of numerous diseases such as ADHD, autism, and type 2 diabetes (UDI’s Gluten Free website 2012). Throughout the past few years, more gluten free companies have been advocating to promote their products on college campuses for people …