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Full-Text Articles in Business
Ecocar Mobility Challenge Communications Plan, Whitney M. Brothers
Ecocar Mobility Challenge Communications Plan, Whitney M. Brothers
Chancellor’s Honors Program Projects
No abstract provided.
Delta Dental Of Arkansas Taking The Next Step, Larry R. Davis, Joan Brumm, R. Edward Bashaw
Delta Dental Of Arkansas Taking The Next Step, Larry R. Davis, Joan Brumm, R. Edward Bashaw
Faculty Publications -School of Business
Delta Dental of Arkansas, an affiliate of the Delta Dental Plans Association, had been a profitable provider of dental insurance since its inception in 1982 as a one - product company selling group dental policies to companies in Arkansas. With the retirement of its founding CEO in 2000 after 18 years of service, its board of directors crafted a new organizational structure, hired a new CEO from the outside, restructured the board, and redirected the focus of the organization. An external marketing firm employed by the company, following extensive research, encouraged the management of Delta Dental of Arkansas’ to develop …
The Down Home Café, R. Edward Bashaw, Joan Brumm, Larry R. Davis
The Down Home Café, R. Edward Bashaw, Joan Brumm, Larry R. Davis
Faculty Publications -School of Business
The Down Home Cafés, a profitable 23-unit chain of family-oriented restaurants in Arkansas, Tennessee, and Oklahoma, have had slowly declining same-store revenue growth during the past three years. Although research suggests that patrons give the Down Home Café high marks on food quality and value, growth may have been hurt by the lack of ambiance and brand image. Research indicates they are in target consumers consideration sets, although perhaps not a first choice. In order to generate growth, the executive team is focusing on ideas to generate repeat business and increase the underperforming dinner and weekend meal occasions. Down Home's …