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Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers

Atlantic Marketing Journal

Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …

The Four Agreements Analysis Los Cuatro Acuerdos De Don Miguel Ruíz, Dulce Morales

Electronic Theses, Projects, and Dissertations

The Toltecs were an indigenous Mexican culture of great warriors and artists with a very unique wisdom on life and behavior, that lived around 1000 years ago. Their extended knowledge on life and behavior certainly can be of help on developing a great leader in any organization based on the four agreements they practiced to better themselves spiritually, emotionally and physically. Therefore, Don Miguel Ruiz did some research of the Toltecs Wisdom and learn more about these four agreements:

1. Be impeccable with your word.
2. Don’t take anything personally.
3. Don’t make assumptions.
4. Always do your best.

After learning how to apply …