Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Business
Interview With Franklin Jones, B-Line, 2011 (Audio), Franklin Jones
Interview With Franklin Jones, B-Line, 2011 (Audio), Franklin Jones
All Sustainability History Project Oral Histories
Interview of Franklin Jones by Grant Russ at Portland, Oregon on May 31st, 2011.
The interview index is available for download.
Towards Symmetry In The Law Of Branding, Rebecca Tushnet
Towards Symmetry In The Law Of Branding, Rebecca Tushnet
Georgetown Law Faculty Publications and Other Works
Companies sometimes want to abandon an old identity and rebrand with a new one. Trademark law probably does not have much to say about rebranding in itself. But we should be careful about how we think about rebranding and other undisclosed source relationships because, if not handled properly, law’s recognition of such techniques could end up reinforcing trademark owners’ ability to deter competition and control free speech.
Social Media: Revolutionizing The Business World, Emily Raush
Social Media: Revolutionizing The Business World, Emily Raush
Senior Honors Theses
Public communication avenues were greatly affected through the invention of the Internet; however, what has developed communication processes even further is the rise of social media. This thesis explains how the utilization of social media tools is revolutionizing the business world and also provides information to understand the direction in which social media is heading.