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Collegiate Media Literacy On The Muslim Community, Tori Wood, Victoria Lanaghan, Abeer Anwaar, Rochele Rosa
Collegiate Media Literacy On The Muslim Community, Tori Wood, Victoria Lanaghan, Abeer Anwaar, Rochele Rosa
Steeplechase: An ORCA Student Journal
A research report measuring the media perception of the average college student in the context of the muslim community and religion. By using a media clip from CNN and distributing a survey on the prior and post watching viewpoints, the perceptions of the muslim community and religion by a college student were analyzed. This report evaluates the accuracy of the media's portrayal of the muslim community and college student's media literacy on the topic in America. Results depict that college students have a deeper understanding of the muslim community that goes beyond the American media portrayal. The report concludes that …
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette Lynne Bonaparte
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette Lynne Bonaparte
Atlantic Marketing Journal
Health literacy includes not only literacy and numeracy, but areas related to an individual's ability to critically review and process health information in such a way that leads to improved health behavior and outcomes. The level of health literacy attained by a particular target audience is an important consideration for marketers of pharmaceutical products as it impacts both the message and the media selected for product promotion. Additionally, the degree to which health literacy levels impact medication adherence should be a consideration for those that market pharmaceutical products.