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Articles 1 - 6 of 6
Full-Text Articles in Business
The Effect Of Digital Marketing Implementation Through Location-Based Advertising On Customer's Purchase Intention: A Case Of Fmcg Products In Karachi, Maira Junejo, Iqra Anwar Shah
The Effect Of Digital Marketing Implementation Through Location-Based Advertising On Customer's Purchase Intention: A Case Of Fmcg Products In Karachi, Maira Junejo, Iqra Anwar Shah
3rd IBA SBS International Conference 2024
The intended research will target the problem of lack of LBA application and ineffective utilization of LBA in mobile advertising in digital marketing. Not much focus has been given to this area of marketing in the existing literature as well as practice in the context of the FMCG sector in Karachi, Pakistan. Wibisurya (2018) alluded that LBA has the potential to positively influence a consumer’s behavior towards a type of advertisement being carried out. However, FMCG marketers show a significant lack of interest in the domain. Moreover, LBA performed through SMS advertising increases two-way communication between consumers and FMCG brands, …
Why Is Student Organization Attendance Down At Non-Football Sporting Events At Stephen F. Austin, Grant Lebkowsky
Why Is Student Organization Attendance Down At Non-Football Sporting Events At Stephen F. Austin, Grant Lebkowsky
Undergraduate Research Conference
No abstract provided.
Bridges To Business Campaign Proposal, Carleigh Garrett
Bridges To Business Campaign Proposal, Carleigh Garrett
Undergraduate Research Conference
No abstract provided.
Marketing Of Services: Sfa's Student Center Chick-Fil-A, Carleigh Garrett
Marketing Of Services: Sfa's Student Center Chick-Fil-A, Carleigh Garrett
Undergraduate Research Conference
No abstract provided.
Disney’S Strategic Marketing Tactics For Children Ages 2-10, Sydney Geist
Disney’S Strategic Marketing Tactics For Children Ages 2-10, Sydney Geist
Liberty University Research Week
Undergraduate
Textual or Investigative
After Writing 730 Newspaper Columns Over 13 Years –Important Lessons Learned And Advice To Others, Don Daake, Edward Piatt
After Writing 730 Newspaper Columns Over 13 Years –Important Lessons Learned And Advice To Others, Don Daake, Edward Piatt
Scholar Week 2016 - present
Dr. Don Daake, Ph.D. (Florida State 1995), Business Professor Emeritus, and Dr. Edward Piatt, Ed.D. (ONU 2011), MBA Adjunct, share their secrets about writing and actually getting published. They are particularly interested in faculty and students who would like to join them as co-authors or anyone who enjoys writing and wants to get published. To paraphrase an old adage, "If a tree falls in the forest with no ears to hear, does it make a sound. It matters not for the tree has fallen." Our version “If you write something and practically no one reads it, have you really written …