Business Commons^™

The Effects Of Message Claim Type On Comparative Advertising, Tommy Hsu, Leona Tam

Atlantic Marketing Association Proceedings

No abstract provided.

One Hundred Dollars Now Or A Half Million Dollars Later?, Phuong Nguyen, Dr. Sheila Goins

Celebration of Learning

Most people do not think about retirement savings early enough and miss years of compound interest earnings. According to Investopedia, the average 55-64 year old American has approximately $104,000 in retirement savings, which translates into $310 income per month. The prospect of millions of seniors living well below the poverty level is not ideal. The purpose of our study is to determine if different methods of envisioning the future can prompt millennials to increase their savings early in life. Land-use management experts use a “backcasting” approach to generate future scenarios that enable planners to easily identify strategies to achieve those …

M'Mmm, Branding: Marketing, Music, And Merchandise, Miaojian Zheng, Paul Z. Armstrong, Hannah Neeley, Emily Keene

Collin College Undergraduate Interdisciplinary Student Research Conference

Panel Chair: Lisa Roy-Davis

Papers Presented:

"Personality or “Impersonality”? A Case Study of a Niche Luxury Brand’s Online Emotional Branding Strategies" by Maiojian Zheng

"Confront the Ethical Issue: The Luxury Industry's Lack of Transparency An Ethical Ad Campaign of Maison Marton Margiela" by Maiojian Zheng

"The Future of the Fashion Industry" by Paul Z. Armstrong

"Beauty Standards: An Historical Exploration" by Hannah Neeley

"The 1950s: American Fashion at Midcentury" by Emily Keene

Seeing Things: How Companies Use Psychological Tricks To Influence Your Spending, Max Kantor

Georgia State Undergraduate Research Conference

No abstract provided.

Infringed: Appropriation Art And Intellectual Property, Benjamin A. Stern

Student Scholar Showcase

This thesis is an exploration of appropriation art specifically referencing policies regarding fair use and focusing on the legal, ethical, and social issues that are associated with appropriating another artist’s work. Though highly controversial, appropriation art has been seen in a wide array of media and has impacted various artistic movements. The accompanying artistic project to this thesis, titled Infringed, uses three historically important copyright infringement court cases to discuss the legality of transforming others work into new and original pieces. Each of the three court cases will be represented in a poster series that explores the concepts of …

Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb

Student Scholar Showcase

My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.

Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly

Student Scholar Showcase

As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years, …

Diversity In Wedding Advertisments, Katelyn Suiter, Bailey Bohannah, Joe Mcmahon

Scholars Week

JMC 330

Katelyn Suiter

Bailey Bohannan

Joe McMahon

March 9, 2017

Abstract

We believe large wedding advertisers are creating a bias perception of cultural weddings and wedding parties. From preliminary research, we have found that large, international, wedding opinion leaders such as David’s Bridal and Tiffany and Company are setting a perceptive standard of same-ethnic couples within one wedding advertisement. Although they cover a wide range of ethnic backgrounds through traditional wedding scenes, they do not cross cultures within a single advertisement. Recently, there has been an increase of homosexual wedding advertisements, but all advertisements we have studied so far …