Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Diversity In Wedding Advertisments, Katelyn Suiter, Bailey Bohannah, Joe Mcmahon
Diversity In Wedding Advertisments, Katelyn Suiter, Bailey Bohannah, Joe Mcmahon
Scholars Week
JMC 330
Katelyn Suiter
Bailey Bohannan
Joe McMahon
March 9, 2017
Abstract
We believe large wedding advertisers are creating a bias perception of cultural weddings and wedding parties. From preliminary research, we have found that large, international, wedding opinion leaders such as David’s Bridal and Tiffany and Company are setting a perceptive standard of same-ethnic couples within one wedding advertisement. Although they cover a wide range of ethnic backgrounds through traditional wedding scenes, they do not cross cultures within a single advertisement. Recently, there has been an increase of homosexual wedding advertisements, but all advertisements we have studied so far …