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The Late Night Snacking Scene At The University Of New Hampshire: Promoting Healthier Options And Winning Back Market Share, Alicia Papandrea
The Late Night Snacking Scene At The University Of New Hampshire: Promoting Healthier Options And Winning Back Market Share, Alicia Papandrea
Honors Theses and Capstones
This thesis takes a look at how late night snacking at UNH can be improved toward a healthier way, while at the same time winning back market share for the UNH-operated food stores. After conducting segmentation and positioning analyses, I found that the problem lies in the fact the UNH food stores, Pita Pit in particular, are not being promoted effectively.