Business Commons^™

Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen

Honors Theses

The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …

Stop And Serve, Nathan J. Peace

Honors Theses

Stop and Serve will be the first to sell a fully functioning service social media website to specific organizations, companies, and churches. Furthermore, we follow up with our product by providing our customized service and necessary server space.

With our product, a fully functioning social media website, users can post various needs (such as helping mow the lawn, pay for medical bills, watch animals, etc.), without limit, and other users help meet those needs. To encourage participation, Stop and Serve websites require users to connect with already existing social media so that each user who has a need met will …