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(دور الإعلان الإلكتروني في تحقيق التميُّز المؤسّسي (دراسة حالة كلية فلسطين التقنية- The Role Of Online Advertising In Achieving Organizational Excellence (State Of Palestine Technical College Study, Abdalqader Msllam
Al Jinan الجنان
The study aimed to identify the impact of online advertising on organizational excellence Palestine Technical College in Dear Al-Balah. Been relying on the study on descriptive analytical method, and study population consists of staff Palestine Technical College in Dear Al-Balah, where the researchers used survey method destruction, were distributed 70 questionnaires to study population has been getting 61 questionnaire, by recovery of 87.14 %, was prepared questionnaire preside judged on a number of specialists in order to obtain the results of the study. The study concluded that there is a statistically significant relationship at the level of significance α = …
أثر مكوّنات العلامة التجارية في تشكيل الصورة الذهنية لدى عملاء قطاع المصارف في الأردن, Louay Masaafeh
أثر مكوّنات العلامة التجارية في تشكيل الصورة الذهنية لدى عملاء قطاع المصارف في الأردن, Louay Masaafeh
Al Jinan الجنان
This study aimed at investigating the impact of brand components on formulating image from clients’ perspective in banking sectors in Jordan. The main results of the study were: There was an effect for the brand components represented in (name and logo) in formulating the image represented in (fame, preference, credibility, and quality, differentiation from competitors, innovation, and customer orientation) by the banking sectors clients in Jordan. The following recommendations were suggested by the researchers: The administrations in the banking sectors in Jordan should launch advertising campaigns that aim at reminding their clients with their brands (trademarks).The banking sectors in Jordan …
The Effect Of Applying Artificial Intelligence In Forming Marketing Strategies On Jordanian Industrial Companies, Khaled Alcheikh
The Effect Of Applying Artificial Intelligence In Forming Marketing Strategies On Jordanian Industrial Companies, Khaled Alcheikh
Al Jinan الجنان
This study aimed at identifying the Effect of Applying Artificial Intelligence in Forming Marketing Strategies of the Jordanian Industrial Companies listed at Amman stock exchange. The study population was all the Industrial Companies listed at Amman stock exchange, and the sample consisted of 65 marketing manager at these companies. Findings of the study showed that there was positive Effects of Applying Artificial Intelligence in Forming Marketing Strategies in terms of cost leadership, differentiation, focus marketing, alliance, diversification, and direct marketing. Based on the mentioned results, the researchers recommended industrial companies to adopt and sustain high tech programs that use Artificial …