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Full-Text Articles in Business
Perspectives On Why The Glass Ceiling Still Exists For Women In Advertising And Media And Tools To Help Shatter It, Olivia Hottle Mossman
Perspectives On Why The Glass Ceiling Still Exists For Women In Advertising And Media And Tools To Help Shatter It, Olivia Hottle Mossman
Honors Program Theses
This ethnographic study provides current insights into the barriers women experience as they seek executive positions in the media and advertising industries—careers largely held by men. Interviews with women who currently or have previously held management roles in media and advertising companies are analyzed and presented. The knowledge gained from these interviews raises awareness of the lack of women’s voices on the media channels that influence a society’s perception of what is socially and culturally acceptable. This research also counteracts an absence of recent research regarding this topic. As the study evolved, it looked more at the relationships between women …
The Effectiveness Of Negative And Positive Advertisements, Kristen Hora
The Effectiveness Of Negative And Positive Advertisements, Kristen Hora
Honors Program Theses
Whether we know it or not, we are faced with hundreds or even thousands of advertisements every day. Sometimes we acknowledge them and sometimes we do not, but whether or not we realize it, they can and do impact our decisions. The purpose for my senior year Honors Program Thesis was to determine the effectiveness of negative and positive advertising on people who are already favorable or unfavorable towards an industry. I chose to examine video advertisements with the topic of the pork industry. The basis of this research comes from my past experience in promotion for the pork industry. …