Business Commons^™

Perspectives On Why The Glass Ceiling Still Exists For Women In Advertising And Media And Tools To Help Shatter It, Olivia Hottle Mossman

Honors Program Theses

This ethnographic study provides current insights into the barriers women experience as they seek executive positions in the media and advertising industries—careers largely held by men. Interviews with women who currently or have previously held management roles in media and advertising companies are analyzed and presented. The knowledge gained from these interviews raises awareness of the lack of women’s voices on the media channels that influence a society’s perception of what is socially and culturally acceptable. This research also counteracts an absence of recent research regarding this topic. As the study evolved, it looked more at the relationships between women …

The Effectiveness Of Negative And Positive Advertisements, Kristen Hora

Honors Program Theses

Whether we know it or not, we are faced with hundreds or even thousands of advertisements every day. Sometimes we acknowledge them and sometimes we do not, but whether or not we realize it, they can and do impact our decisions. The purpose for my senior year Honors Program Thesis was to determine the effectiveness of negative and positive advertising on people who are already favorable or unfavorable towards an industry. I chose to examine video advertisements with the topic of the pork industry. The basis of this research comes from my past experience in promotion for the pork industry. …

Web Publishing Using Ms Word, Christie Carlsen

Graduate Research Papers

I was approached by a motorcross club and asked to build a Website to represent their club. The purpose of the website is to promote the club to attract new members, announce up-coming events, show a member list with contact numbers, and provide a page to place pictures of past events. The club has limited funds, therefore they intend to maintain their site themselves and asked if I would show a selected few members the process. I had to find a way to educate club members on how to maintain their web page after I created and published the original …

What Parents And Teachers Want To Know About Schools And How Schools Can Advertise This Information Using Technology, Denise H. Krefting

Graduate Research Papers

Finding good teachers is becoming very competitive in our nation as a large number of teachers will be retiring and fewer people are entering the profession. Parents are now shopping for the school that they want their children to attend and then finding the home in that district. The possibility of school vouchers is encouraging this. Schools need to be able to advertise information to potential employees and parents of their school district.

The Waukee School district in Waukee, Iowa works to create an informational CD made available to parents and employees is used as an example of what information …

John Deere Worldwide Manufacturing Symposium, Elizabeth J. Neibauer

Graduate Research Papers

The John Deere Worldwide Manufacturing Symposium project included event coordination, print materials, computer presentations, 29 speakers, location and guest arrangements. Printed materials included a symposium introduction letter, brochure, manual for each participant, welcome card, and thank you letters for each speaker.

Powerpoint presentations were used by all 29 speakers at the event and made available through internet access for all participants at the conclusion of the event. All presentations were handled and designed by the John Deere Waterloo Works.

In addition, the coordination of this project involved handling all details large or small including: selecting the location, recruiting the speakers …

Subliminal Advertising: The Commercial Appropriation Of The Unconscious, Brian D. Williams

Presidential Scholars Theses (1990 – 2006)

Subliminal advertising refers to the use of subliminal techniques by mass media and what these media messages are doing to society. A secret technology has existed and been in widespread use for decades which modifies consumer's behavior invisibly, channels basic value systems, and manages to drive much bigger segments of the population into certain pathological behaviors.