Business Commons^™

Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond

Honors Theses

This research seeks to understand more about the effects of socioeconomic background on consumer behavior and its impact on the perception of brand images. Data from people of different SES were compared to understand how they view advertisements intended for different audiences and their corresponding effects. It was conducted by sending out a confidential, voluntary survey to a convenience sample targeting 100 consumers. Consumers were asked to rate statements, on a scale of one to five, for each of the research questions to assess specific aspects of their consumer attitudes and behaviors. The high SES group has a higher average …

A Strategic Audit Of A24, Jackson Bartak

Honors Theses

A24 is an independent film production and distribution company founded in 2012. The company performs both duties for independent films as well as television programs, and a small portion of company revenue comes from merchandise it sells in an online kiosk. As of 2021, A24 had around 300 employees while maintaining a large catalog of movies and shows. Using a focus strategy, the company targets a more cultured audience for its unique (and sometimes outright bizarre) subject matter. To achieve this, A24 attempts to cast top B-list personnel both in acting and technical roles in order to corner its market. …

Arbor Day Foundation Programs: Analysis And Recommendations, Justin Myers, Emily Alston, Cameron Claborn, Charles Erker, Braelyn Isernhagen, Jonathan Jameson

Honors Theses

We are proposing the enhancement of the current Tree City USA program to include a special recognition program for high-achieving communities. These “Golden Oak” tree cities will be recognized each year based on a variety of metrics detailed in a new and more comprehensive program application. Recommendations:

● Updated application to include more information about both quantitative and qualitative insights

● Special recognition program awarding “Golden Oak” status to communities in village, town, city, and metropolis categories based on either percentile or benchmarking system

● A cumulative “Golden Oak” award given to the State that achieves the highest percentage of …

Trader Joe's Case Study, Madisson Magee

Honors Theses

My senior project is focused around analyzing Trader Joe’s business model and writing a case study focusing on the management strategies of the company. I wanted to know what made them so successful and recognizable as brand in the grocery store industry. My case study is based off of a Harvard Business School published case. Not only did I want to understand their success, but also what factors impact them and what issues they face in maintaining a successful business model. To do this, I analyzed many aspects of their company, where they stand against competitors and internal and external …

Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen

Honors Theses

The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …

Green Delivery: An Arbor Day Foundation Partnership Program, Vincent Malene, Sarah Schilling, David Petersen, Anthony Hare, Cassandra Arritt, Ross Grieb

Honors Theses

No abstract provided.

Arbor Day Foundation, Shoilee Rahman, Caleb Krohn, Kevin Woolworth, Kathryn Shehan, Nicholas Senior, Jairo Gamboa

Honors Theses

As consultants, our team’s goals are to provide the Arbor Day Foundation with ideas for future business lines and strengthen the company’s outlook moving forward. Our proposal strongly integrates the organization’s mission to inspire people to plant, nurture, and celebrate trees. Entering the birch sap water market will accomplish this task and create a plethora of opportunities for the Arbor Day Foundation. Our recommendation to ADF is to enter the birch sap market by creating licensing deals with birch sap water producers and distributors. ADF can assist these companies by offering its strong brand value, marketing expertise, and competitive advantages.

The Naa Challenge: Serving Millennials Through Subscription Boxes, Katie Gaul, Tommie Brechbill, Kylee Yakel, Grant Schirmer, Regan Burnham, Paris Gunderson

Honors Theses

As an older generation of University of Nebraska-Lincoln graduates phases out, capturing the attention of millennials becomes more and more important. Unfortunately for the Nebraska Alumni Association (NAA), many soon to be and recent UNL graduates do not see the value in spending hundreds of dollars to become a lifetime member. Although some people we interviewed saw an NAA membership as just a donation and are not expecting much in return.

We believe that the Nebraska Alumni Association can take advantage of its connections with the University of Nebraska-Lincoln to offer experiences through subscription boxes that will engage millennials and …