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Full-Text Articles in Business

The Massillon Academic Success Project: An Investigation Of How Disadvantaged African American Students Can Rise Above Barriers To Academic Achievement, Oscar T. Mcknight Oct 2007

The Massillon Academic Success Project: An Investigation Of How Disadvantaged African American Students Can Rise Above Barriers To Academic Achievement, Oscar T. Mcknight

Oscar T McKnight Ph.D.

No abstract provided.


How To Succeed In Advertising When All You Have Is Talent (Second Edition), Laurence Minsky Dec 2006

How To Succeed In Advertising When All You Have Is Talent (Second Edition), Laurence Minsky

Laurence Minsky

No abstract provided.


Strategies For Success, Laurence Minsky Dec 2006

Strategies For Success, Laurence Minsky

Laurence Minsky

No abstract provided.


Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight Dec 2006

Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight

Oscar T McKnight Ph.D.

The college-decision process that prospective students make has been characterized as deliberate and prolonged -- a classic extensive problem solving behavior model. New research indicates that a significant proportion of students engage in impluse purchase behavior when choosing a college. Marketing implications for enrollment management and "Blink An Intervention Model" are presented


“Las Nociones 'Consumidor Medio' Y 'Miembro Medio De Un Grupo Particular De Consumidores' En El Reglamento N° 1924/2006 (Declaraciones Nutricionales Y De Propiedades Saludables En Los Alimentos)”, Luis González Vaqué Dec 2006

“Las Nociones 'Consumidor Medio' Y 'Miembro Medio De Un Grupo Particular De Consumidores' En El Reglamento N° 1924/2006 (Declaraciones Nutricionales Y De Propiedades Saludables En Los Alimentos)”, Luis González Vaqué

Luis González Vaqué

It is important that claims on foods can be understood by the consumer and it is appropriate to protect all consumers from misleading claims. However, since the enactment of Council Directive 84/450/EEC of 10 September 1984 concerning misleading and comparative advertising, the Court of Justice of the European Communities has found it necessary in adjudicating on advertising cases to examine the effect on a notional, typical consumer. In line with the principle of proportionality, and to enable the effective application of the protective measures contained in it, this Regulation takes as a benchmark the average consumer, who is reasonably well-informed …