Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Advertising and Promotion Management

Selected Works

1994

Articles 1 - 2 of 2

Full-Text Articles in Business

How To Succeed In Advertising When All You Have Is Talent, Laurence Minsky, Emily Calvo Dec 1993

How To Succeed In Advertising When All You Have Is Talent, Laurence Minsky, Emily Calvo

Laurence Minsky

No abstract provided.


Thank The Editors For The Buy-Ological Urge! American Magazines, Advertising And The Promotion Of The Consumer Culture, 1920-1980, Richard W. Pollay Dec 1993

Thank The Editors For The Buy-Ological Urge! American Magazines, Advertising And The Promotion Of The Consumer Culture, 1920-1980, Richard W. Pollay

Richard W. Pollay

No abstract provided.