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The Evolution Of Destination Branding: A Review Of Branding Literature In Tourism, Babu P. George
The Evolution Of Destination Branding: A Review Of Branding Literature In Tourism, Babu P. George
Babu George
Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts. Finally, a case study of USP based national tourism branding campaigns in the …
What Could Tourism Do To A Small Fishing Village: A Case Study Of The City Of Weihai, China, Babu P. George
What Could Tourism Do To A Small Fishing Village: A Case Study Of The City Of Weihai, China, Babu P. George
Babu George
Weihai City, located on the east end of Shandong Peninsula in Northeastern China was once a small and remote fishing village. In recent years Weihai City has become one of the most popular tourism destinations in China. The tremendous development of tourism has had a significant impact on Weihai’s economy, physical environment, and culture. Weihai is now famous for the beautiful coastal scenery, high quality leisure living, and a strong Korean and increasingly Russian influence. This study examines the perception of Weihai residents on the position of Weihai as a tourist destination and also their vision of Weihai’s future tourism …