Business Commons^™

Collegiate Media Literacy On The Muslim Community, Tori Wood, Victoria Lanaghan, Abeer Anwaar, Rochele Rosa

Steeplechase: An ORCA Student Journal

A research report measuring the media perception of the average college student in the context of the muslim community and religion. By using a media clip from CNN and distributing a survey on the prior and post watching viewpoints, the perceptions of the muslim community and religion by a college student were analyzed. This report evaluates the accuracy of the media's portrayal of the muslim community and college student's media literacy on the topic in America. Results depict that college students have a deeper understanding of the muslim community that goes beyond the American media portrayal. The report concludes that …

The Tipping Point: A Case Study Of The Bernie Sanders Movement And Hashtag Activism In The Postmodern Public Relations Perspective, Alissa Sommerfeldt

Steeplechase: An ORCA Student Journal

Within the field of public relations, professionals utilize case study methodology to research efficient public relations tactics and strategies. Specifically, a public relations case study is an-depth qualitative analysis of a particular public relations campaign performed by an organization, providing a vital tool for public relations scholars to study complex phenomena within their contexts (Baxter, 2008, p. 2).

This particular case study will be examining public relations in a deeper sense than the traditional view of public relations merely serving as a relationship management role within an organization. Instead, public relations activism as a demonstration of the postmodernist worldview will …