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Parallel Session: Comparative Study: Effect Of Color On Major Chocolate Brands In Pakistan (Branding And Packaging), Khawaja Saad Sohail, Sarah Khan
Parallel Session: Comparative Study: Effect Of Color On Major Chocolate Brands In Pakistan (Branding And Packaging), Khawaja Saad Sohail, Sarah Khan
International Conference on Marketing
From the moment we open our eyes there is one thing that surrounds us and that is color. Thus color is one of the most important part of human life. Similarly when we talk about marketing we can’t go any futher unless we take into account how this major variable “Color” will impact us.This research aims to study how color effects people in Pakistan. Are there any differences in color choices amoung people based on their age, gender and religion. Does occasion play any part in impacting our color choice. Furthermore this research will also provide evidence about how change …