Business Commons^™

Strategic Communication In The Feminine Hygiene And Beauty: A Comprehensive Plan For Effective Engagement And Influence, Mikhailia A. Williams

Global Strategic Communications Student Work

The beauty and health industry is a multi-billion dollar market that includes companies that produce feminine hygiene products (Petruzzi, 22). These brands are looking for new ways to connect with their consumers and increase consumer loyalty. The Honey Pot Company, a plant-based and organic feminine hygiene brand, has an opportunity to increase its online brand sentiment by implementing a strategic communications plan for female consumers aged 15 to 50. The objective of this report is to provide a comprehensive analysis of the company's communication, marketing and brand strategies, as well as create a strategic communications plan to develop a positive …

A Study To Investigate How Transformational Leadership Relates To Frontline Employees' Behavior In The Hotel Tourism Industry Of The Bahamas, Tyrone G. Sawyer Ii

FIU Electronic Theses and Dissertations

The role of the tourism industry of The Bahamas is important as it is the prevailing industry in this growing country. According to The Bahamas Ministry of Statistics, in 2018 the country had approximately 1.6 million stopover visitors and 5 million cruise visitors that year, which would make it the largest industry in the country by a far margin. Most of the tourists who visit The Bahamas originate from the USA due to its closeness with the country. The Bahamas, which is an archipelago in the Atlantic Ocean is 50 miles southeast of Florida.

Transformational leadership, a theory of leadership …