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Full-Text Articles in Business
Fashion And Cosmetic Advertising In Three Magazines In The 1950s: How Advertising Shaped Societal Expectations Of Beauty, Lindsey B. Sloan
Fashion And Cosmetic Advertising In Three Magazines In The 1950s: How Advertising Shaped Societal Expectations Of Beauty, Lindsey B. Sloan
Honors Theses
Since its creation, print advertising has affected how women perceive beauty and has shaped the trend of consumer purchasing, as well as the social status of women. This thesis analyzes three women’s magazines—Life, Ladies’ Home Journal and Ebony and evaluates how the advertising of fashion and cosmetics portrayed ideals of beauty in the 1950s and how the advertisements may have shaped or reflected class differences and racial perceptions in mid 19th century America. In order to accomplish this analysis and to evaluate how fashion and cosmetic advertising may have differed based on targeted demographic, advertisements from the months April and …
Trends In Multisensory And Interactive Magazine Inserts, Jennifer Titcomb
Trends In Multisensory And Interactive Magazine Inserts, Jennifer Titcomb
Graphic Communication
The purpose of this study was to identify trends in multisensory and interactive magazine inserts. The study looked at the different features to see what is used most frequently and identified any major trends with the technologies. These implementations would ensure the presence of printed magazines. Additional knowledge was gained by being more observant of the different ways audio/ video chips and variable data are being used within magazine advertising. Ideas of new applications were formed from gathering of this information.
The study was conducted using historical research, elite and specialized interviews and content analysis to identify trends. Tables were …
Interview With Franklin Jones, B-Line, 2011 (Audio), Franklin Jones
Interview With Franklin Jones, B-Line, 2011 (Audio), Franklin Jones
All Sustainability History Project Oral Histories
Interview of Franklin Jones by Grant Russ at Portland, Oregon on May 31st, 2011.
The interview index is available for download.
Towards Symmetry In The Law Of Branding, Rebecca Tushnet
Towards Symmetry In The Law Of Branding, Rebecca Tushnet
Georgetown Law Faculty Publications and Other Works
Companies sometimes want to abandon an old identity and rebrand with a new one. Trademark law probably does not have much to say about rebranding in itself. But we should be careful about how we think about rebranding and other undisclosed source relationships because, if not handled properly, law’s recognition of such techniques could end up reinforcing trademark owners’ ability to deter competition and control free speech.
Optimal Advertisement Scheduling In Breaks Of Random Lengths, Ajay Srinivasan Aravamudhan
Optimal Advertisement Scheduling In Breaks Of Random Lengths, Ajay Srinivasan Aravamudhan
Dissertations and Theses Collection (Open Access)
Broadcasters generate a large part of their revenue through advertising, especially in live sports. Scheduling advertisements can be challenging in live broadcasting, however, for sports such as Cricket that have breaks of random lengths and number during which the ads are shown. This uncertainty, coupled with the high price of spots for major competitions, means that improving ad scheduling can add significant value to the broadcaster. This problem shares similarities with the stochastic cutting stock problem and the dynamic stochastic knapsack problem, with applications in the wood, steel and paper industry and the transportation industry respectively.
This dissertation adds to …
Social Media: Revolutionizing The Business World, Emily Raush
Social Media: Revolutionizing The Business World, Emily Raush
Senior Honors Theses
Public communication avenues were greatly affected through the invention of the Internet; however, what has developed communication processes even further is the rise of social media. This thesis explains how the utilization of social media tools is revolutionizing the business world and also provides information to understand the direction in which social media is heading.