Business Commons^™

Marketing Campaign For Pope County Habitat For Humanity, Hailey Addison

ATU Research Symposium

Habitat for Humanity is a non-profit organization that assists families by building them homes. Habitat raises funds, interviews families in need and chooses a candidate, builds a home, and then gives the house to the family. What sets this organization however, is that they give a “hand up, not a hand out”. Instead of just giving them a house, they require the family to help build it. Also, the family is expected to pay an affordable mortgage back to Habitat. This philosophy promotes a sense of ownership in these new homeowners, and hopefully that will encourage them to take good …

The Effect Of Digital Marketing Implementation Through Location-Based Advertising On Customer's Purchase Intention: A Case Of Fmcg Products In Karachi, Maira Junejo, Iqra Anwar Shah

3rd IBA SBS International Conference 2024

The intended research will target the problem of lack of LBA application and ineffective utilization of LBA in mobile advertising in digital marketing. Not much focus has been given to this area of marketing in the existing literature as well as practice in the context of the FMCG sector in Karachi, Pakistan. Wibisurya (2018) alluded that LBA has the potential to positively influence a consumer’s behavior towards a type of advertisement being carried out. However, FMCG marketers show a significant lack of interest in the domain. Moreover, LBA performed through SMS advertising increases two-way communication between consumers and FMCG brands, …

How I Organized A Music Festival At Cwu: Networking, Budgets, Artistry, Peregrine Spane

Symposium Of University Research and Creative Expression (SOURCE)

Through setting up a music festival at Central Washington University I observed a need for independent music in Ellensburg, closer gender parity in regard to event line-ups, and how in-depth research in policy, budgets, networking, and inclusion would make this possible. In this presentation I will be describing my vision, explaining logistics, and reflecting on lessons learned and where to go in the future.

Infringed: Appropriation Art And Intellectual Property, Benjamin A. Stern

Student Scholar Showcase

This thesis is an exploration of appropriation art specifically referencing policies regarding fair use and focusing on the legal, ethical, and social issues that are associated with appropriating another artist’s work. Though highly controversial, appropriation art has been seen in a wide array of media and has impacted various artistic movements. The accompanying artistic project to this thesis, titled Infringed, uses three historically important copyright infringement court cases to discuss the legality of transforming others work into new and original pieces. Each of the three court cases will be represented in a poster series that explores the concepts of …

Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb

Student Scholar Showcase

My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.

Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly

Student Scholar Showcase

As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years, …

Epics Torch, Madi Rogers, George Townsend, Brandon Henman, Holly Gregory, Patrick Leal, Brennan Mcpherron, Xinyue Pan

Engagement & Service-Learning Summit

The Indiana Bicentennial Commission (IBC) was created by former governor Mitch Daniels to plan and execute a statewide celebration of Indiana’s 200th birthday in 2016. The commission has requested that researchers at Purdue University develop a high-tech Indiana-made flame torch a la the Olympic torch to be used in the celebration and displayed throughout all 92 counties of the state. In addition, the IBC requested that Purdue’s EPICS program develop a kid-friendly torch that can be used alongside the actual torch in relays, celebrations, and community outreach events throughout the state.

By collaborating with Purdue researchers throughout a range of …