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Three Essays On Digital Annual Reports For Nonprofessional Investors: The Impacts Of Presentation Formats On Investment-Related Judgments And Decisions, Yibo Zhang (James)
Three Essays On Digital Annual Reports For Nonprofessional Investors: The Impacts Of Presentation Formats On Investment-Related Judgments And Decisions, Yibo Zhang (James)
USF Tampa Graduate Theses and Dissertations
The goal of this dissertation is to investigate the impact of presentation formats on nonprofessional investors’ impressions of firm performance in the context of digital annual reports. The dissertation implements a three-essay approach.
Essay 1 examines whether the effect of positive/negative financial performance news on nonprofessional investors’ impressions of management and firm performance depends on whether the graphical display of that news is vivid or pallid. Conducting a 2 x 2 between-participants experiment with 470 participants from Amazon Mechanical Turk (M-Turk), I find that when the news is positive, presenting graphs vividly allows nonprofessional investors to have a more positive …