Spanish and Portuguese Language and Literature Commons^™

Paulo Coelho: Transnational Literature, Popular Culture, And Postmodernism, Anna Pavlova Murta

Graduate Theses and Dissertations

With over 350 million books sold worldwide in more than 80 languages, Paulo Coelho is an international literary phenomenon that moves “beyond culture of origin” (Damrosch 199) and inhabits the “world literary space” (Pascale 281). Would his novels, therefore, stand as materialization of Goethe’s humanist cosmopolitan vision upon the coinage of the term world literature? Many cultural scholars would argue to the contrary. This dissertation aims at exploring Coelho narratives and their popularity and controversial reception by contextualizing them within the contemporary scholarship on World Literature and within the global cultural economy.

An underlying assumption of this Cultural Studies approach …