Radio Commons^™

Interview With Joe Culligan Of Nbc On The Concept Of Imagery Transfer, Wlbz Radio

WLBZ Radio Station Records

Matthew J. "Joe" Culligan explains how sounds trigger memory and the engagement of listeners, a human phenomenon referred to as imagery transfer, a concept that could be applied to advertising and radio programming.

He illustrates the point by playing four sounds with which listeners of 1957 would readily identify, the sound of a train whistle, an audio clip of the quote “Old soldiers never die, they just fade away," a bit of the song “Some of These Days,” and the quote “The hand that held the dagger has struck it into the back of its neighbor.” The radio announcer easily …

Columbia College Pan-Americano, S.A., 1957, Columbia College Chicago

Campus Life Documents & Publications

A report about a seven year project between Columbia College, Chicago and La Asociacion Interamericana de Radio Difusion, Telesistema Mexicana, S.A., Radio Programs de Mexico, y La Asociacion Nacional de Locutores to develop a 'practical curricula in arts and techniques of mass-communication" in Mexico City. Columbia College faculty provided training to Latin American television executives and helped to develop a two-year curriculum, housed originally at Abraham Gonzalez 49, Mexico City 1, D.F., Mexico. In 1957, Columbia College turned the operation of the school over to Professor Ramon Caceres, formerly Minister of Education of San Salvador, who became director of Columbia …